# Throwback Festival Beverages Starbucks' Unicorn Frappuccino is Back for Coachella 2026 By Laura McQuarrie | Published 2026-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-unicorn-frappuccino References: [vegnews](https://vegnews.com/starbucks-unicorn-drink-coachella)  The' aesthetically pleasing Starbucks Unicorn Frappuccino was all over Instagram on 2017, and in 2026, it's returning for Coachella as a drink that's exclusively available within the festival at the Starbucks Coffeehouse. This year is the first time that Starbucks—Coachella’s official coffee, tea, and refreshers sponsor—has hosted a coffeehouse inside the festival grounds. Going on a decade later, the [Starbucks'](https://www.trendhunter.com/trends/starbucks-tropical-butterfly-refresher) Unicorn Frappuccino is a colorful creation that still perfectly suits the feel of the festival, building on a base with [mango syrup cream](https://www.trendhunter.com/trends/mango-strawberry-refreshers), a layer of blue sour drizzle and classic syrup, all of which is finished with whipped cream and a dusting of powder. Otherwise, as part of its Coachella debut, Starbucks is serving iced matcha lattes, cold brew, and the Strawberry Açaí [Refresher](https://www.trendhunter.com/trends/parke-daydream-refresher) and more at the festival coffeehouse. ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 93% | Activity: 97% | Freshness: 72% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-driven Limited Releases:** Resurrecting past viral products as time-limited, location-specific offerings creates scarcity-driven demand and rekindles brand relevance among former fans. - **Experiential Brand Pop-ups:** Hosting immersive, on-site retail spaces at live events transforms transactional purchases into memorable interactions that extend brand storytelling. - **Social-media-first Aesthetic Products:** Visually striking, photogenic menu items prioritize shareability and organic promotion through attendee-generated content across platforms. ### Where This Applies - **Beverage-retail:** Specialty drink manufacturers and coffee chains can capitalize on event-exclusive recipes and seasonal revivals to capture premium pricing and customer loyalty. - **Festival-and-events:** Event organizers and vendors stand to benefit from curated branded spaces that increase attendee dwell time and sponsorship value. - **Branded-merchandise-and-licensing:** Licensing nostalgic product designs and creating limited-edition merchandise tied to festival activations opens new revenue streams beyond food and drink sales. ## Related on Trend Hunter - [Unicorn-Inspired Bakery Cakes](https://www.trendhunter.com/trends/new-unicorn-cake.md) - [Limited-Edition Holiday Tree Drinks](https://www.trendhunter.com/trends/christmas-tree-frappuccino.md) - [Artistic Beverage Collections](https://www.trendhunter.com/trends/artistry-collection.md) - [Fantastical Mermaid Frappuccinos](https://www.trendhunter.com/trends/starbucks-mermaid-frappuccino.md) - [Mythical Creature Cake Pops](https://www.trendhunter.com/trends/unicorn-cake-pop.md) - [Tie-Dye Blended Drinks](https://www.trendhunter.com/trends/tiedye-frappuccino.md) - [Colorful Disney Villain Shakes](https://www.trendhunter.com/trends/maleficent-frappuccino.md) - [Unicorn-Inspired Cannoli Desserts](https://www.trendhunter.com/trends/unicornnoli.md) - [Multi-Colored Raspberry Lemonades](https://www.trendhunter.com/trends/starbucks-lemonade.md)