# Customizable Summer Refreshers Starbucks' Tropical Butterfly Refresher Can Be Tailored to Taste By Laura McQuarrie | Published 2026-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-tropical-butterfly-refresher References: [about.starbucks](https://about.starbucks.com/stories/2026/starbucks-summer-menu-arrives-with-new-tropical-butterfly-refresher-and-horchata-inspired-beverages/) & [stories.starbucks](https://stories.starbucks.ca/stories/2026/starbucks-summer-menu-introduces-new-customizable-starbucks-refreshers-beverages-and-mango-flavoured-beverages-nationwide-on-may-12/)  [Starbucks'](https://www.trendhunter.com/trends/mango-strawberry-refreshers) Tropical Butterfly Refresher is a new summer menu item layered with color, texture and flavor for an experience that's both multisensorial and customizable. This bright and uplifting beverage features guava and passionfruit flavors, a vibrant butterfly pea flower infusion, plus bursts of flavored mango-pineapple pearls. This new Starbucks menu item can be customized with lemonade or coconut milk, as well as one's preferred level of caffeine and B vitamins. In addition to introducing the Tropical Butterfly Refresher for the season, Starbucks debuted a [Horchata Frappuccino blended beverage](https://www.trendhunter.com/trends/cloud-frappuccino) and brought back favorites like the Iced Horchata Shaken Espresso. And now, summertime coffee runs are simplified thanks to the launch of a scheduled ordering feature in the Starbucks app. As this new option rolls out, availability may vary by location. ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 93% | Activity: 97% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Customizable Beverage Personalization:** Personalization of flavor, texture and functional add-ins creates possibilities for modular drink platforms that tailor nutrition, caffeine and sensory profiles to individual preferences. - **Multisensory Food and Drink:** Layered color, texture and aroma in menu items signals demand for immersive consumables that blend visual theatrics with novel mouthfeel elements like popping pearls and floral infusions. - **Scheduled and Predictive Ordering:** Integration of scheduled ordering features points toward systems that anticipate customer needs and optimize fulfillment timing through data-driven pick-up and staffing coordination. ### Industries Being Reshaped - **Quick-service Coffee Chains:** Chains with large retail footprints could be disrupted by modular menu architectures and in-app personalization that shift consumer expectations for bespoke, on-the-go beverages. - **Beverage Ingredients and Pearl Technology:** Suppliers of textural inclusions and functional infusions stand to redefine product lines by scaling stable, flavor-forward pearls and natural colorants for mainstream beverage use. - **Food Delivery and Ordering Platforms:** Delivery and ordering platforms may be transformed by scheduling and predictive pick-up features that reshape last-mile logistics and customer flow management for perishable beverages. ## Related on Trend Hunter - [Ube-Flavored Springtime Cafe Drinks](https://www.trendhunter.com/trends/costa-coffee-sweet-ube.md) - [Chocolate-Forward Easter Cafe Drinks](https://www.trendhunter.com/trends/fudgy-bunny-beverage.md) - [Cereal-Inspired Pizzeria Treats](https://www.trendhunter.com/trends/fruity-crispy-little-dippers.md) - [Sour Springtime QSR Beverages](https://www.trendhunter.com/trends/sour-shamrock-slush.md) - [Banana-Themed Cafe Arcade Menus](https://www.trendhunter.com/trends/black-sheep-coffee-banana-arcade.md) - [Strawberry-Themed Restaurant Menus](https://www.trendhunter.com/trends/strawberry-freshtival.md) - [Fruity Pistachio French Toasts](https://www.trendhunter.com/trends/pistachio-strawberry-french-toast.md) - [Spicy-Sweet Kombucha Teas](https://www.trendhunter.com/trends/healthade-strawberry-mango-chili.md) - [Seasonal Marshmallow Slushy Releases](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-icee.md)