# Recyclable Straw-Free Cup Lids This New Starbucks Strawless Lid will Help the Brand Ditch Straws By Michael Hemsworth | Published 2018-07-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-strawless-lid References: [chewboom](https://www.chewboom.com/2018/07/09/starbucks-getting-rid-of-plastic-straws-by-2020/) & [starbucks](https://www.starbucks.com) The [Starbucks](https://www.trendhunter.com/trends/home-compostable-coffee-cups) strawless lid has been unveiled by the company as part of its new push to eliminate plastic straws from its stores in all of its 28,000 stores on a worldwide basis by 2020. The lid has been designed and manufactured by the brand itself, and is intended to replace the existing lids on the [cold and hot drinks](https://www.trendhunter.com/trends/starbucks-readytodrink-range) to eliminate the need for a traditional straw. The lid is presently being used for select beverages at over 8,000 locations in the US and Canada, and will expand in use in the coming months. The Starbucks strawless lid will be made available alongside [plastic alternative straw options](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier) to further eliminate the brand's plastic waste contribution on an international basis. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Strawless Lid:** Opportunity for disruptive innovation in the development of eco-friendly, strawless lid solutions for beverage cups. - **Plastic Waste Reduction:** Opportunity for disruptive innovation in developing alternative materials and packaging solutions to reduce plastic waste in the beverage industry. - **Sustainable Packaging:** Opportunity for disruptive innovation in creating sustainable and recyclable packaging options for food and beverage products. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for innovation in the food and beverage industry to adopt eco-friendly packaging solutions and reduce plastic waste. - **Hospitality:** Opportunity for innovation in the hospitality industry to offer sustainable and environmentally friendly options for food and beverage service. - **Packaging:** Opportunity for disruptive innovation in the packaging industry to develop sustainable and recyclable packaging solutions for various products. ## Related on Trend Hunter - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Reusable Straw Promotions](https://www.trendhunter.com/trends/starbucks-reusable-straw.md) - [Eco-Friendly Coffee Cup Lids](https://www.trendhunter.com/trends/liplid.md) - [Sustainable Coffee Lid Expansions](https://www.trendhunter.com/trends/zume.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [Eco-Friendly QSR Coffee Lids](https://www.trendhunter.com/trends/tim-hortons-2.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md)