# Line-Free Coffee Shops This Starbucks Store Eliminated Lines by Introducing Text Message Orders By Cadhla Gray | Published 2015-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-store References: [psfk](http://www.psfk.com/2015/11/starbucks-in-london-covent-garden-coffee-bar.html) & [news.starbucks](https://news.starbucks.com/news/london-reserve-store) This [Starbucks](https://www.trendhunter.com/trends/starbucks-coffee-house) store in London aims to bring back the respect and love of the coffee making process by eliminating lineups and receiving orders through text messages. Upon arrival, customers are invited to have a seat while waiting. Merging the worlds of cafe and bar, this Starbucks store location will let people sit comfortably at the coffee bar and watch the baristas in action. Like a restaurant, the orders will be brought to the customer, making the entire coffee experience enjoyable and relaxed, instead of rushed and stressful. In an effort to move towards an entirely [app-run store](https://www.trendhunter.com/trends/philz-coffee-app-clip), Starbucks is heading to the future by using technology to its advantage while simultaneously rebranding itself as a cozier and more [artisanal coffee shop](https://www.trendhunter.com/trends/grind-cafe). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Line-free Coffee Shops:** Opportunity for coffee shops to eliminate traditional lineups and offer a more relaxed and enjoyable customer experience through technology. - **Text Message Orders:** Innovation opportunity for businesses to receive and process customer orders through text messages for a convenient and streamlined experience. - **App-run Stores:** Potential for retailers to embrace app-based systems to manage their operations and enhance the overall customer experience. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can adopt text message ordering systems and app-run operations to enhance customer satisfaction and differentiate themselves in the market. - **Technology:** Opportunity for tech companies to develop innovative solutions for businesses to receive and process customer orders in a seamless and efficient manner. - **Retail:** Retailers can explore the use of app-based systems and technology to transform their operations and create a more personalized and convenient shopping experience. ## Related on Trend Hunter - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Autonomous Coffee Stations](https://www.trendhunter.com/trends/costa-coffee-5.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Tourist-Friendly Cafe Kiosks](https://www.trendhunter.com/trends/starbucks-selfservice-kiosks.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Convenient Cafe Delivery Options](https://www.trendhunter.com/trends/starbucks-and-doordash.md) - [Employee-Facing Automation Technology](https://www.trendhunter.com/trends/siren-craft-system.md) - [Proprietary Drink-Making Systems](https://www.trendhunter.com/trends/siren-system.md) - [Curbside Cafe Delivery Services](https://www.trendhunter.com/trends/target-2.md)