# Gold Star Snapchat Lenses This Starbucks Snapchat Lens Marks the Launch of a New Loyalty System By Rebecca Byers | Published 2016-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-snapchat-lens References: [starbucks](http://www.starbucks.ca/promo/rewards) This playful [Starbucks](https://www.trendhunter.com/trends/starbucks-1) [Snapchat](https://www.trendhunter.com/trends/ai-video-lenses) lens was launched by the brand in order to mark the launch of a new loyalty program regime. The interactive sponsored lens features a gold stars decorating the top of the screen, while upon blinking, gold stars appear in one's eyes and then explode into a flurry of golden confetti. To celebrate the overhaul of the Starbucks Reward program, the brand will be gifting members with a free full year of gold membership with any purchase before May 2. Normally, a consumer would need to accumulate 300 stars to reach Gold level, but members will be able to reach the same status by simply making a purchase using a registered Starbucks card or the Starbucks mobile app before May 2, 2016. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Sponsored Lenses:** Disruptive innovation opportunity: Brands can use interactive sponsored lenses on social media platforms like Snapchat to engage with consumers and promote their products or services in a unique and playful way. - **New Loyalty Program Regime:** Disruptive innovation opportunity: Businesses can develop innovative loyalty programs to attract and retain customers, offering unique incentives and rewards to increase customer engagement and loyalty. - **Gifting Memberships:** Disruptive innovation opportunity: Companies can implement gifting memberships as a strategic promotion strategy to incentivize customers to make purchases and increase their loyalty. ### Sectors Adopting This - **Social Media Marketing:** Disruptive innovation opportunity: Companies can leverage social media platforms for marketing purposes, utilizing interactive sponsored lenses to engage with their target audience and increase brand awareness. - **Customer Loyalty Programs:** Disruptive innovation opportunity: Industries can revamp their loyalty programs by introducing unique features and rewards to enhance customer loyalty and drive repeat business. - **Promotional Strategies:** Disruptive innovation opportunity: Businesses can explore creative ways to incentivize customers, such as gifting memberships, as part of their promotional strategies to boost sales and customer retention. ## Related on Trend Hunter - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/starbucks-1.md) - [Connect-the-Dot Coffee Rewards](https://www.trendhunter.com/trends/coffee-loop.md) - [Personalized Coffee Recaps](https://www.trendhunter.com/trends/2024-starbucks-blend.md) - [Summer-Themed Cafe Rewards Games](https://www.trendhunter.com/trends/starbucks-summer-game-adventure-awaits.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Cafe NFT Loyalty Rewards](https://www.trendhunter.com/trends/starbucks-odyssey.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md) - [AI-Powered Social Media Lenses](https://www.trendhunter.com/trends/ai-video-lenses.md)