# Coffee Collar Character Doodles This Instagram User Draws Pop Culture Figures on Starbucks Sleeves By Alyson Wyers | Published 2015-01-21 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-sleeves References: [designtaxi](http://designtaxi.com/news/371875/Artist-Draws-Pop-Culture-Characters-On-Starbucks-Coffee-Sleeves/) & [instagram](http://instagram.com/sleevebucks/) You have probably seen pictures of illustrations on take-out coffee cups floating around social media and the Internet, but [Instagram](https://www.trendhunter.com/trends/2024-starbucks-blend) user @sleevebucks is moving from the disposable mug to [Starbucks](https://www.trendhunter.com/trends/starbucks-x-mofusand) sleeves. The unnamed artist transforms the brand's cardboard caffeinated mermaid into other figures from pop culture, including Elsa from Frozen, various [Harry Potter characters](https://www.trendhunter.com/trends/harry-potter-x-coffee-mate-honeydukes-cafe) and even the Phantom of the Opera. On the doodler's tumblr you can also see the drawings on the Starbucks sleeves have clever names and captions, from Voldemort: The Original Flat White to Marilyn Monroast and Antonio Granderas. Around since November 2014, the cheerful Instagram account is certainly worth browsing, whether you are a literally obsessed with Starbucks, appreciate a fun doodle or are a pop culture enthusiast. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Disposable Cup Doodles:** Opportunities for artists to showcase their work and for coffee companies to offer unique branding experiences. - **Hyper-localized Marketing:** Creating custom designs for local coffee shops and increasing social media engagement through unique designs. - **Nostalgic and Personalized Branding:** Opportunities for companies to create personalized designs for customers and build a nostalgic and fun brand image. ### Where This Applies - **Food and Beverage:** Coffee chains and local coffee shops can offer unique and fun designs on their disposable cups, attracting more customers. - **Advertising and Marketing:** Coffee companies can partner with artists and designers to create unique branding experiences and increase social media engagement. - **Art and Design:** Opportunities for artists to showcase their work and collaborate with coffee companies to create unique and fun designs for disposable cups. ## Related on Trend Hunter - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md) - [Whimsical Collaborative Coffee Menus](https://www.trendhunter.com/trends/starbucks-korea-and-harry-potter.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [Latin American-Inspired QSR Merch](https://www.trendhunter.com/trends/latest-starbucks-merch.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Whimsical Halloween Drinkware](https://www.trendhunter.com/trends/2025-halloween-drinkware.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md)