# Free Coffee for Activism Starbucks 'Shared Planet' Gives Tall Cup of Joe for 5 Hours of Service By Alexandra Choli | Published 2009-01-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-seeks-5-hour-pledge-inspiring-video-for-community-volunteering-wi References: [trendcentral](http://www.trendcentral.com/WebApps/App/SnapShots/Article.aspx?ArticleId=7529) & [pledge5.starbucks](http://pledge5.starbucks.com/) After five hours of work, few would deny the pleasures of a cup of hot coffee. “So how about it?” says [Starbucks](https://www.trendhunter.com/trends/free-coffee-promotions), and throws in a social twist. The '[Shared Planet](https://www.trendhunter.com/trends/shared-kitchen)' initiative of the popular barista giant has launched a campaign to inspire people to pledge just five hours of their valuable time to community service; the reward is a good spirit uplift, along with a [free Tall brewed coffee](https://www.trendhunter.com/trends/free-oat-milk-coffees). But just in case you are not convinced yet, take a sneak peek of the new stimulating video by MC Yogi--it could be the very reason for the more than 750,000 hours that have already been pledged. The goal of the initiative is to achieve 1 million hours of service every year by 2015. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 3% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Community Service Engagement:** Opportunities for businesses to incentivize community service and engage customers in social causes. - **Reward-based Marketing:** Using rewards as a marketing strategy to motivate customer loyalty and social impact. - **Corporate Social Responsibility:** Emphasizing the importance of social and environmental commitments as a business strategy to enhance brand reputation and consumer loyalty. ### Where This Applies - **Coffee Shop:** Coffee shops can adopt similar initiatives to promote community engagement and drive customer loyalty. - **Nonprofit Organizations:** Nonprofits can partner with businesses to create community service campaigns that benefit both society and brand reputation. - **Marketing and Advertising:** Marketing and advertising companies can develop strategies to leverage reward-based marketing approaches for clients to drive customer behavior and social impact. ## Related on Trend Hunter - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Healthcare Worker Coffee Campaigns](https://www.trendhunter.com/trends/free-starbucks-coffee.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md) - [Complimentary QSR Coffee Campaigns](https://www.trendhunter.com/trends/pret-organic-coffee.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Social Good Coffee Vans](https://www.trendhunter.com/trends/nespresso-and-change-please.md) - [Eco-Conscious Coffee Programs](https://www.trendhunter.com/trends/costa-coffee-3.md)