# Coffee Chain Guerilla Gardening The Starbucks Seedpod by Freddie Jordan Shows Sustainable Future By Meghan Young | Published 2013-12-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-seedpod References: [yankodesign](http://www.yankodesign.com/2013/12/18/guerilla-gardening-starbucks-style/) The [Starbucks](https://www.trendhunter.com/trends/better-cup-for-all) Seedpod is a design concept that revolves around the coffee chain's [sustainable policy](https://www.trendhunter.com/trends/staten-island). Envisioning what that policy might entail in 2025, the Starbucks Seedpod was born. It is essentially a sci-fi looking tray of pointy pods that contain [free seeds](https://www.trendhunter.com/trends/bough-pot). These seeds are meant to be planted in the local community. A form of guerilla gardening, the Starbucks Seedpod is not just set on any old tray. It is actually an interactive dock that is able to access a map of the local community. As written on Yanko Design, "On this map users are able to update where they have been using their ‘SeedPods’ and discuss areas in need of redevelopment." Designed by Freddie Jordan, the Starbucks Seedpod may not only inspire the coffee company, but also others. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Seed Distribution:** Designing innovative ways to distribute free seeds in communities for sustainable gardening practices. - **Interactive Gardening Platforms:** Developing interactive systems to map out and track community gardens and urban green spaces. - **Corporate Sustainability Initiatives:** Implementing sustainable policies in corporations and franchises to create a more environmentally friendly future. ### Who This Affects Most - **Food and Beverage:** Establishing sustainable agriculture and gardening practices within the food and beverage industry. - **Tech and Design:** Incorporating technological systems and design principles to introduce sustainable initiatives and practices. - **Environmental Advocacy:** Collaborating with businesses to address environmental challenges and advocate for sustainable policies. ## Related on Trend Hunter - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Urban Coffee Carriers](https://www.trendhunter.com/trends/coffee-carriers.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Sweet Potato-Powered Cafes](https://www.trendhunter.com/trends/starbucks-and-kirishima-shuzo.md) - [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [Grown Drinkware Forms](https://www.trendhunter.com/trends/gourd.md) - [Cell-Cultured Coffee Startups](https://www.trendhunter.com/trends/startup-stem.md)