# Two-Temperature Beverages The Starbucks Secret Menu Item Undertow is a Suspended Espresso Shot By M | Published 2016-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-secret-menu References: [eater](http://www.eater.com/2016/2/1/10886016/starbucks-new-drink-louis-c-k-tv-show-bar) & [starbucks](http://www.starbucks.ca/) The [Starbucks](https://www.trendhunter.com/trends/strato-frappuccino) secret menu is a cult favorite of many consumers loyal to the brand, that offers exclusive drink recipes that aren't on the normal menu -- if eaters know what to ask for. The retailer recently added an all-new beverage to the exclusive menu, entitled the Undertow that features a mix of cool and hot textures. The Undertow is a blend of both warm and cold textures with a [shot of pipping hot espresso](https://www.trendhunter.com/trends/tiramisu-espresso-martini) that is suspended over a cold glass of milk. The shot can be mixed into the milk to create a mild mixed beverage or consumed one after the other for contrasting taste and flavor. The drink is small in size and meant to be taken more as a shot, than a slow sipped hot beverage. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Starbucks Secret Menu:** Opportunity for other brands to offer exclusive drink recipes off-menu to create a loyal following. - **Two-temperature Beverages:** Innovation opportunity for cafes and beverages companies to offer beverages with contrasting hot and cold textures. - **Suspended Espresso Shots:** Younger audiences may be drawn to shots of espresso in unique drink formats such as a suspended drink. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can experiment with the Undertow recipe or offer their own variations of exclusive drinks to attract and retain customers. - **Beverage Manufacturers:** Beverage manufacturers can create more complex beverage flavors with contrasting hot and cold temperatures. - **Food and Beverage Retailers:** Food and beverage retailers can offer their own exclusive menu items that are not available on the main menu to build customer loyalty. ## Related on Trend Hunter - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Tequila Cold Brew Beverages](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo.md) - [Bespoke QSR Beverages](https://www.trendhunter.com/trends/summer-drinks-1.md) - [Three-Shot Espresso Beverages](https://www.trendhunter.com/trends/brown-sugar-oatmilk-cortado.md) - [Icy Oat Milk Coffees](https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso.md) - [Sweet Italian-Inspired Beverages](https://www.trendhunter.com/trends/starbucks-reserve.md) - [Espresso Pour-Over Smoothies](https://www.trendhunter.com/trends/affogato-smoothie.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Tropical Coffee Cocktails](https://www.trendhunter.com/trends/pineapple-rum-float.md)