# Dog-Friendly Secret Menus One Starbucks Secret Menu Item is Geared Toward Furry Companions By Kalin Ned | Published 2019-09-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-secret-menu-item References: [designtaxi](https://designtaxi.com/news/406517/Starbucks-Has-A-Free-Secret-Menu-Puppuccino-For-Doggos-Here-s-How-To-Order-It/) & [metro](https://metro.co.uk/2019/09/29/order-free-puppuccino-dog-starbucks-10827508) There is a [Starbucks](https://www.trendhunter.com/trends/official-starbucks-secret-menu) secret menu item for your dog and it is adorably named. Dubbed 'Puppuccino,' the offering is quite simple and completely free, yet it can have implications for an increase in consumer loyalty, especially among [pet owners](https://www.trendhunter.com/trends/frozen-treats-for-dogs). Puppoccino is essentially a small cup of whipped cream, no caffeine is involved. The initative has also proved to be incredibly social media-friendly as many users and influencers have taken the opportunity to snap a picture of their dog who just finished enjoying the Starbucks secret menu item. Individuals can order it at any location of the popular coffee shop. Design Taxi reports that, typically, baristas will know what you mean but in case they are confused -- you can also just order a cup of whipped cream for your dog. Photo Credits: [lifewith_jackson](https://www.instagram.com/p/Bm6Dh-AF9kC/) ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Dog-friendly Secret Menus:** Disruptive innovation opportunity: Develop secret menu items tailored for pets to drive customer loyalty among pet owners. - **Increase in Consumer Loyalty:** Disruptive innovation opportunity: Implement loyalty programs for pet owners to incentivize repeat business and build brand advocacy. - **Social Media-friendly Offerings:** Disruptive innovation opportunity: Create visually appealing and shareable pet-friendly menu items to generate user-generated content and increase online engagement. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Collaborate with pet food manufacturers to develop pet-friendly food and beverage options for cafes and restaurants. - **Retail:** Disruptive innovation opportunity: Partner with pet supply companies to create exclusive pet-friendly secret menu items to increase foot traffic and customer satisfaction in retail stores. - **Social Media and Influencer Marketing:** Disruptive innovation opportunity: Build partnerships with pet influencers to promote and endorse pet-friendly secret menu items, leveraging their large following and influence. ## Related on Trend Hunter - [Dog-Friendly Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-latte-for-dogs.md) - [Dog-Friendly QSR Patties](https://www.trendhunter.com/trends/pup-patty.md) - [Charitable Canine Cafe Drinks](https://www.trendhunter.com/trends/birthday-pawty-menu.md) - [Customizable Cafe Drink Menus](https://www.trendhunter.com/trends/official-starbucks-secret-menu.md) - [Dog-Centric Summer Menus](https://www.trendhunter.com/trends/pup-menu.md) - [Nutritious Doggie Ice Creams](https://www.trendhunter.com/trends/pup-cups.md) - [Dog-Friendly Tasting Menus](https://www.trendhunter.com/trends/dogue.md) - [Fresh Dog-Friendly Pizzas](https://www.trendhunter.com/trends/pup-pizza.md) - [Dog-Friendly Pumpkin Donuts](https://www.trendhunter.com/trends/pupkin-doggie-donuts.md)