# Cafe Loyalty Program Promotions Starbucks Rewards Members Can Enjoy 50% Off This Summer By Michael Hemsworth | Published 2022-07-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-rewards-members References: [brandeating](https://www.brandeating.com/2022/07/starbucks-offers-50-percent-off-iced-drinks-to-rewards-members-on-tuesdays-in-july-2022.html) & [starbucks](https://www.starbucks.com)  This promotion is being run this summer just for Starbucks Rewards Members to enjoy when picking up their favorite drink. The promotion will provide members with 50% off on iced drinks every Tuesday in July, which is sure to come as welcome news to those with a penchant for cold refreshments. The discount will appear exclusively in the brand's mobile app every Tuesday and can only be redeemed for a single drink of your choosing. The Starbucks Rewards Members promotion includes a range of handcrafted iced beverages including Starbucks Refreshers, iced espresso-based drinks, iced coffees and cold brew coffees. The promotion could help to bring in members of the rewards program on a more consistent basis during the busy summertime months. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 42% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Cafe Loyalty Programs:** More cafe chains may start offering exclusive promotions to their loyalty program members. - **Mobile App Promotions:** The popularity of mobile app promotions for cafes may continue to grow, incentivizing customers to use a specific app. - **Seasonal Discounts:** Cafes may start offering seasonal discounts through their loyalty programs to increase foot traffic during slower months. ### Sectors Adopting This - **Food and Beverage:** Cafes and coffee shops may start using promotions within their loyalty programs to increase customer loyalty and retention. - **Mobile App Development:** Developers may see an increase in demand for mobile apps that offer exclusive promotions and discounts for cafe loyalty members. - **Marketing and Advertising:** Marketing and advertising professionals may find opportunities to help more cafes create effective loyalty program promotions like Starbucks did here. ## Related on Trend Hunter - [Discounted Cafe Drink Promotions](https://www.trendhunter.com/trends/starbucks-yay-day.md) - [Free QSR Coffee Discounts](https://www.trendhunter.com/trends/starbucks-monday.md) - [Member-Exclusive Cold Foam Offers](https://www.trendhunter.com/trends/cold-foam-days.md) - [QSR BOGO Beverage Deals](https://www.trendhunter.com/trends/national-bogo-deal-on-all-beverages.md) - [Summer-Themed Cafe Rewards Games](https://www.trendhunter.com/trends/starbucks-summer-game-adventure-awaits.md) - [Half-Priced Indulgent Beverages](https://www.trendhunter.com/trends/yay-day-offer.md) - [Buy-One-Share-One QSR Offers](https://www.trendhunter.com/trends/buy-one-get-one-half-price-promo.md) - [QSR Summer Promotions](https://www.trendhunter.com/trends/starbucks-canada-offers-mobile-ordering.md) - [Thursday BOGO Offers](https://www.trendhunter.com/trends/thursday-bogo-offers.md)