# Ultra-Stylish Barista Gear The Starbucks Reserve Roastery Taps BEAMS for an Exclusive Collection By Kalin Ned | Published 2019-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-reserve-roastery1 References: [hypebeast](https://hypebeast.com/2019/8/starbucks-reserve-roastery-tokyo-beams-third-collaboration-collection) & [instagram](https://www.instagram.com/starbucksreserve_tokyo/?utm_source=ig_embed) The [Starbucks Reserve Roastery](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo) has made a name for itself with its outward approach to business and overall embrace of cross-industry collaboration. For its latest venture, the Tokyo outlet decides to tap [contemporary streetwear retailer BEAMS](https://www.trendhunter.com/trends/beams-and-arcteryx). The Starbucks Reserve Roastery x BEAMS partnership releases a range of items that are focused on utility and craftsmanship but also exude a timelessly luxurious aesthetic. The "technical touches to the offerings" are executed by [Mountain Research](https://www.trendhunter.com/trends/mountain-dew-commemorative-can) who was also commissioned for the collection. The new products at the Starbucks Reserve Roastery in Tokyo include a functional cargo apron, a branded plastic basket, incredibly practical tear-resistant bags, hand towels, a wooden cutting board, and more. Starbucks Reserve Roastery makes these high-end collaborative items exclusively available at its Tokyo store. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cross-industry Collaboration:** More companies can explore collaborations with unexpected partners to create unique products and reach a wider audience. - **Luxury Utility Products:** There is an opportunity for companies to create high-quality products that combine functionality with a luxurious aesthetic. - **Branded Merchandise:** Companies can explore branded merchandise as a way to create a unique and memorable experience for their customers. ### Sectors Adopting This - **Food and Beverage Retail:** Food and beverage retailers can explore collaborations with fashion and design brands to create unique experiences for customers. - **Fashion Retail:** Fashion retailers can explore collaborations with food and beverage brands to create unique and innovative products that cater to a wider audience. - **Hospitality:** Hotels and restaurants can explore branded merchandise as a way to create a unique and memorable experience for their guests. ## Related on Trend Hunter - [QSR Cafe-Themed Luxe Bags](https://www.trendhunter.com/trends/porter-and-starbucks.md) - [Tequila Cold Brew Beverages](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo.md) - [Subtly Seasonal Cafe Accessories](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo-christmas.md) - [Minimalist Collaboration Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-fragment-design-collection.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md) - [Glittering Holiday Drinkware Lines](https://www.trendhunter.com/trends/world-of-ice.md) - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md)