# Ready-to-Sip Cafe Matcha Drinks The Starbucks Ready-to-Drink Portfolio Has Three New Offerings By Michael Hemsworth | Published 2026-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-readytodrink-portfolio References: [refreshmentmag](https://www.refreshmentmag.com/news/starbucks-adds-matcha-lattes-and-pumpkin-spice-frappuccino-to-uk-rtd-range)  The [Starbucks](https://www.trendhunter.com/trends/starbucks-readytodrink-range) ready-to-drink portfolio has been expanded in the UK with a total of three new products to help deliver consumers with easy access to some artisan taste experiences. The products include the new Matcha Latte and the [Strawberry Matcha Latte](https://www.trendhunter.com/trends/new-strawberry-matcha-latte), which each come in single-serve cups to accommodate easy enjoyment out of the house and when commuting. The range will also introduce the limited-edition Pumpkin Spice Frappuccino to help consumers easily access a seasonal favorite on their own terms. The products are also competitively priced from £2 to £2.20 each to target consumer demand for accessible cafe-inspired experiences for less. Marketing Director for [EMEA](https://www.trendhunter.com/trends/cloud-frappuccino) Charlotta Oldham spoke on the latest additions to the Starbucks ready-to-drink portfolio saying, "With these new additions to our ready-to-drink range, we're giving consumers more choice than ever before. Our new Matcha Latte range celebrates the distinctive taste and ritual of matcha, creating refreshing moments that can be enjoyed all year round, while our Pumpkin Spice Frappuccino captures the comforting, nostalgic flavours that have become synonymous with the arrival of autumn." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 55% | Activity: 63% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Matcha:** Portable matcha lattes signal growth in cafe-style beverages that translate premium rituals into convenient, mass-market formats. - **Affordable Cafe Indulgence:** Competitive single-serve pricing reflects an opening for premium beverage brands to deliver barista-inspired experiences at everyday price points. - **Seasonal Flavor Portability:** Limited-edition favorites such as pumpkin spice create recurring demand cycles around nostalgic flavors in grab-and-go formats. ### Where This Applies - **Beverage:** The expansion of chilled ready-to-drink offerings highlights new space for functional, flavor-led drinks that bridge specialty cafes and retail shelves. - **Food Retail:** Convenience-focused supermarkets and impulse channels benefit from stocking recognizable cafe products designed for commuting and out-of-home consumption. - **Consumer Packaged Goods:** Branded single-serve beverage innovation shows how established cafe chains can scale specialty taste experiences through accessible packaged formats. ## Related on Trend Hunter - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Summery Prepackaged Coffee Beverages](https://www.trendhunter.com/trends/starbucks-chilled-range.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Handcrafted Matcha Drinks](https://www.trendhunter.com/trends/tims-matcha.md) - [Springtime Bakery Matcha Beverages](https://www.trendhunter.com/trends/greggs-matcha-move.md) - [New Year Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-new-year-menu.md) - [Low-Cost Ready-to-Mix Matcha Lattes](https://www.trendhunter.com/trends/kenco-matcha-latte.md) - [Matcha-Inspired Drink Carriers](https://www.trendhunter.com/trends/costa-coffee-cups.md) - [Private Label Matcha Mixes](https://www.trendhunter.com/trends/matcha-latte-mixes.md)