# Secretive Coffee Campaigns Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early By Laura McQuarrie | Published 2014-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-pumpkin-spice-latte References: [brandeating](http://www.brandeating.com/2014/08/news-starbucks-pumpkin-spice-latte-can-be-unlocked-starting-august-26-2014.html) & [twitter](https://twitter.com/TheRealPSL) Around this time of year, there are a lot of PSL fans that start to send out tweets in anticipation of the seasonal [Starbucks](https://www.trendhunter.com/trends/psl-temporary-tattoo-sheets) [Pumpkin Spice Latte](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte) making a return to the coffee chain. With fall right around the corner, this year Starbucks is giving its fans the chance to unlock the PSL a little early through the #SpotTheSpice [Twitter](https://www.trendhunter.com/trends/divine) campaign. Each day, @TheRealPSL on Twitter sends out clues that will point fans in the right direction towards a secret password. By revealing this password to a Starbucks barista, you'll be able to get a PSL as early as August 26th in stores. Fortunately, when the secret password has been used once at a Starbucks location, it will go on display in-store, so that everyone else can indulge in the tasty fall drink. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Twitter Campaigns:** Incorporating interactive Twitter campaigns like Starbucks' #SpotTheSpice can engage customers and encourage social media promotion. - **Early Access Campaigns:** Providing customers with early access to seasonal products like Starbucks' PSL can create hype and increase sales. - **Secret Password Promotions:** Implementing secret password promotions like Starbucks' PSL can create a sense of exclusivity and reward for customers. ### Sectors Adopting This - **Coffee Chains:** Coffee chains can generate interest and increase sales by offering early access to seasonal products and implementing interactive campaigns like Starbucks' #SpotTheSpice. - **Social Media Marketing:** Businesses can increase brand awareness and customer engagement by incorporating interactive campaigns like Starbucks' #SpotTheSpice into their social media strategies. - **Seasonal Products:** Offering early access to seasonal products like Starbucks' PSL and implementing exclusive promotions can create excitement and increase sales for businesses in the seasonal products industry. ## Related on Trend Hunter - [Seasonal Cafe Birthday Promotions](https://www.trendhunter.com/trends/psl-temporary-tattoo-sheets.md) - [Fall-Exclusive Canadian Promotions](https://www.trendhunter.com/trends/pumpkin-spice-latte-season.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [PSL-Inspired Chocolates](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte.md) - [Customizable Pumpkin Spice Coffees](https://www.trendhunter.com/trends/7eleven-2.md) - [Celebratory Autumnal Cafe Menus](https://www.trendhunter.com/trends/starbucks-fall-menu.md) - [PSL Tasting Flights](https://www.trendhunter.com/trends/pumpkin-spice-duo-flight.md) - [Spiced Pumpkin Martinis](https://www.trendhunter.com/trends/pumpkin-spice-espresso-martini.md) - [Ready-to-Drink Seasonal Lattes](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte.md)