# Plant Protein Coffee Beverages The Starbucks Protein Blended Cold Brew Comes in Two Varieties By Michael Hemsworth | Published 2018-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-protein-blended-cold-brew References: [chewboom](https://www.chewboom.com/2018/08/14/starbucks-pours-new-plant-based-protein-blended-cold-brew/) The new [Starbucks](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee) Protein Blended Cold Brew beverages have been unveiled by the [QSR](https://www.trendhunter.com/trends/aw-brew-bar) coffee brand that build on the popularity of high-protein diets in North America amongst health-conscious consumers. The drinks are made with the brands signature cold brew coffee that has been mixed with [plant-based protein ingredients](https://www.trendhunter.com/trends/almondmilk-protein-shakes) before being blended with ice. The drinks come in two flavor varieties including Almond and Cacao, which contain almond milk and coconut milk, respectively. The dairy-free Starbucks Protein Blended Cold Brew drinks have a caloric content of 270 calories per serving, which makes them a lower calorie option for consumers looking to curb their intake. The drinks are available now for a limited time only across the US while supplies last. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 63% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant Protein Beverages:** The trend of incorporating plant-based protein ingredients in food and beverages presents an opportunity for businesses to cater to health-conscious consumers who are looking for dairy-free and low-calorie options. - **Blended Coffee Drinks:** The popularity of blended coffee drinks offers businesses the opportunity to create and promote new and unique flavor combinations, such as the Almond and Cacao options offered by Starbucks. - **High-protein Diets:** The trend of high-protein diets presents an opportunity for businesses to target health-conscious consumers by offering protein-rich options in various products. ### Who This Affects Most - **Food and Beverage Industry:** Incorporating plant-based protein ingredients in food and beverages can disrupt the traditional food industry and cater to the health and environmental concerns of consumers. - **Coffee Industry:** Creating new and unique blended coffee drinks presents opportunities for the coffee industry to expand their product offerings and cater to the evolving tastes and preferences of consumers. - **Fitness Industry:** Serving high-protein options in products can present opportunities for the fitness industry to promote a healthy and balanced lifestyle, aligning with the values of health-conscious consumers. ## Related on Trend Hunter - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Enhanced Cold Foams](https://www.trendhunter.com/trends/protein-banana-cold-foam.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Protein-Packed New Year Coffees](https://www.trendhunter.com/trends/dutch-bros-protein-coffee.md) - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Yeast-Based Cafe Protein Toppings](https://www.trendhunter.com/trends/starbucks-india-and-superyou.md) - [Protein-Packed Lattes](https://www.trendhunter.com/trends/vitality-menu.md)