# Eco-Friendly Pride Travel Mugs Starbucks' Pride Tumbler is Released in Anticipation of Pride Month By Ell Smith | Published 2019-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-pride-tumblers References: [hypebae](https://hypebae.com/2019/5/starbucks-rainbow-tumbler-cup-pride-month-love) & [starbucks](https://www.starbucks.ca/) [Starbucks](https://www.trendhunter.com/trends/starbucks-summer-merchandise)' pride tumblers offer consumers a rainbow-iteration of the eco-friendly travel mug, and align the brand's values with support for the [LGBTQIA](https://www.trendhunter.com/trends/pride-shake-1) + community. These mugs arrive in a vivid color palette and an [iridescent finish](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise), making for a statement piece that's eye-catching and bold. In addition to the unique color-blocking design, this tumbler features the words 'LOVE' written across the front, sending a firm message of where the brand's values stand. This travel mug represents Starbucks' long-standing support of the community, as the company offers health benefits for people in LGBTQIA + relationships, as well as covering costs of gender reassignment surgery. Starbucks' pride tumblers are available in the United States and Canada. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Eco-friendly Pride Travel Mugs:** Creating eco-friendly pride-themed products can tap into the growing demand for sustainable and socially-conscious merchandise from the LGBTQIA+ community. - **Rainbow Color-palette:** Using vibrant rainbow color palettes in product design offers opportunities for businesses to appeal to the LGBTQIA+ community and show support for Pride Month. - **Inclusive Branding:** Aligning brand values with support for the LGBTQIA+ community through inclusive branding efforts allows businesses to connect with a diverse and socially-aware consumer base. ### Who This Affects Most - **Retail:** Retailers can capitalize on the demand for eco-friendly pride-themed products by offering a range of pride travel mugs and related merchandise. - **Food and Beverage:** The food and beverage industry can explore opportunities to incorporate rainbow color palettes and inclusive messaging in their products, promoting diversity and inclusivity. - **Corporate Social Responsibility:** Companies focused on corporate social responsibility can demonstrate support for the LGBTQIA+ community by offering health benefits and covering costs related to gender reassignment surgeries, building brand loyalty and positive reputation. ## Related on Trend Hunter - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Purple Studded Cold Cups](https://www.trendhunter.com/trends/purple-studded-cold-cup.md) - [Spring-Ready Floral Tumblers](https://www.trendhunter.com/trends/magnolia-flower-tumbler.md) - [Festive Theme Park Tumblers](https://www.trendhunter.com/trends/starbucks-x-disney-collection.md) - [Fantastical Film-Inspired Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-wicked-tumblers.md)