# Ultra-Energizing Coffee Pods Starbucks' Plus K-Cups are Packed with Twice the Caffeine as Usual By Laura McQuarrie | Published 2018-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-plus-kcups References: [athome.starbucks](https://athome.starbucks.com/starbucks-plus-coffee/) While java lovers can always rely on a quick-brewing [Starbucks](https://www.trendhunter.com/trends/iced-double-espresso) [K-Cup pod](https://www.trendhunter.com/trends/kcaf-smart-coffee-machine) to wake them up in the morning, the all-new Starbucks Plus K-Cups will appeal to those who are looking for an additional boost—as the single-serve coffee pods boast 260 milligrams of caffeine. Compared to one pod of Starbucks' K-Cup black coffee, the Starbucks Plus K-Cups provide twice as much caffeine than usual. The new Starbucks Plus K-Cups are offered in three varieties: Blonde Roast, Medium Roast and Dark Roast, which come in packs of 10 that can be found at grocery stores nationwide. The high amount of caffeine offered in these single-serve coffee pods is comparable to what one might find in an ultra-concentrated energy shot, which is still under the recommended daily intake. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 52% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Increased Caffeine Consumption:** Starbucks' Plus K-Cups offer a higher caffeine content, reflecting a trend towards increased caffeine consumption for a stronger energy boost. - **Convenience of Single-serve Coffee Pods:** The popularity of single-serve coffee pods like Starbucks' Plus K-Cups highlights a trend towards convenient and quick brewing methods for coffee lovers on the go. - **Expansion of Functional Beverages:** The launch of Starbucks' Plus K-Cups taps into the trend of functional beverages, where coffee is not just a morning pick-me-up, but also offers specific benefits like higher caffeine content. ### Where This Applies - **Coffee and Beverage:** The coffee and beverage industry can capitalize on the trend of increased caffeine consumption by developing and marketing high-caffeine products like Starbucks' Plus K-Cups. - **Grocery and Retail:** The launch of Starbucks' Plus K-Cups creates an opportunity for grocery stores and retailers to cater to the demand for convenient and high-caffeine coffee options. - **Energy and Wellness:** The energy and wellness industry can explore collaboration opportunities with coffee brands to create hybrid products that offer the benefits of both energy shots and coffee, targeting consumers seeking a powerful energy boost. ## Related on Trend Hunter - [Extra-Bold Coffee Pods](https://www.trendhunter.com/trends/stone-creek-coffee-escape-pods.md) - [Brew-Boosting Coffee Makers](https://www.trendhunter.com/trends/single-serving-coffee-maker.md) - [Premium Coffee Pod Introductions](https://www.trendhunter.com/trends/the-keurig-coffee-collective.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [Iced At-Home Coffee Capsules](https://www.trendhunter.com/trends/iced-double-espresso.md) - [Snackable Caffeinated Donuts](https://www.trendhunter.com/trends/hostess-boost-jumbo-donettes.md) - [Caramel-Flavored Coffee Pods](https://www.trendhunter.com/trends/coffee-by-nespresso-for-vertuo.md) - [Decaffeinated Espresso Coffee Pods](https://www.trendhunter.com/trends/decaf-supercharger-espresso.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md)