# Cafe NFT Loyalty Rewards Starbucks Odyssey Lets Customers Collect NFTs By Michael Hemsworth | Published 2022-09-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-odyssey References: [engadget](https://www.engadget.com/starbucks-odyssey-nft-platform-announced-174529870.html?src=rss) & [stories.starbucks](https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/)  [Starbucks Odyssey](https://www.trendhunter.com/trends/starbucks-odyssey-1) has been announced as an extension of the brands [rewards program](https://www.trendhunter.com/trends/starbucks-for-life-merrython) to offer consumers with the opportunity to [collect NFTs](https://www.trendhunter.com/trends/nft-energy). The announcement includes digital collectible stamps that customers can collect, while journey stamps can be collected by completing journeys. Each one of the NFTs will have a points value attached to it based on its rarity; the points can be used for unlocking experiential rewards. This includes invites to Starbucks Reserve Roasteries, virtual espresso martini making classes or even a trip to Costa Rica to visit one of the brand's coffee suppliers. EVP and CMO Brady Brewer commented on Starbucks Odyssey saying, "Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks." Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 88% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **NFT Loyalty Programs:** Providing digital collectibles as part of a loyalty rewards program is a new trend in customer engagement that could offer unique and enticing rewards for loyal customers. - **Blockchain-based Loyalty Programs:** Utilizing blockchain technology to create secure and trusted loyalty programs could be a disruptive innovation opportunity for companies looking to improve customer engagement and retention. - **Experiential Rewards:** Offering unique and memorable experiential rewards, such as trips or classes, could be a differentiating factor for loyalty programs and a way for companies to stand out in a crowded market. ### Who This Affects Most - **Food and Beverage:** Incorporating loyalty programs that utilize NFTs and blockchain technology could be an opportunity for companies in the food and beverage industry to increase customer loyalty and engagement. - **Retail:** Implementing blockchain-based loyalty programs that utilize NFTs to provide unique rewards could be a potential disruptive innovation opportunity for companies in the retail industry looking to increase customer retention. - **Travel and Hospitality:** Utilizing experiential rewards such as trips or tours as part of a loyalty program could be a way for travel and hospitality companies to differentiate themselves and reward loyal customers. ## Related on Trend Hunter - [Siren-Themed NFT Collectibles](https://www.trendhunter.com/trends/starbucks-odyssey-1.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/starbucks-1.md) - [NFT-Funded Cafes](https://www.trendhunter.com/trends/coffee-bros.md) - [NFT Coffee Subscriptions](https://www.trendhunter.com/trends/bored-breakfast-club.md) - [Summer-Themed Cafe Rewards Games](https://www.trendhunter.com/trends/starbucks-summer-game-adventure-awaits.md) - [Connect-the-Dot Coffee Rewards](https://www.trendhunter.com/trends/coffee-loop.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Reimagined Loyalty Programs](https://www.trendhunter.com/trends/rewards-system.md) - [Personalized Coffee Recaps](https://www.trendhunter.com/trends/2024-starbucks-blend.md)