# Canned Nitro Cold Brew Starbucks Nitro Cold Brew Will Soon Come in a Handy To-Go Format By Katherine Pendrill | Published 2019-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-nitro-cold-brew References: [delish](https://www.delish.com/food-news/a29353394/starbucks-nitro-cold-brew-can/) & [instagram](https://www.instagram.com/p/B3J7d9SB4lG/?utm_source=ig_embed) Soon you'll be able to enjoy [Starbucks](https://www.trendhunter.com/trends/frappuccino-mini-chilled-coffee) Nitro Cold Brew just about anywhere thanks to the debut of a brand-new canned format. A canned version of Starbucks Nitro Cold Brew was recently spotted at the [National Association of Convenience Stores Expo](https://www.trendhunter.com/trends/readytodrink-cold-brew) in Atlanta by the [Instagram](https://www.trendhunter.com/trends/suja-organic-campaign) snacker @candyhunting. The drink appears to be a carbonated version of Starbucks' signature cold brew coffee, but in a sleek, ready-to-drink can format. The coffee is unsweetened and black, which means that those who like their cold brew with a little milk will need to add it themselves. Set to make its retail debut in February of 2020, this new drink is perfect for the types of people who think cold brew has no seasonal limitations. Image Credit: *@candyhunting.* ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Nitro Coffee Consumption:** Canned nitro coffee is set to disrupt the ready-to-drink beverage market and offer more options for coffee drinkers on the go. - **Unsweetened Ready-to-drink Coffee:** Unsweetened canned nitro coffee allows for personal customization and is poised to cater to consumers who prefer customizable flavor options. - **Year-round Cold Brew:** Starbucks' canned nitro coffee may set a trend for other coffee brands to create year-round cold brew drinks for consumers to enjoy no matter the season. ### Where This Applies - **Beverage Industry:** Canned nitro coffee is a disruptive innovation opportunity for the beverage industry to create new ready-to-drink products. - **Coffee Industry:** Starbucks' nitro cold brew in a can may create competition within the coffee industry to develop new and innovative cold brew products for consumers. - **Convenience Store Industry:** The ready-to-drink canned nitro coffee may be a game changer for the convenience store industry, providing a new grab-and-go option for consumers. ## Related on Trend Hunter - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Canned Nitro Espresso Martinis](https://www.trendhunter.com/trends/nitro-espresso-martini.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md)