# New Year Cafe Merchandise Starbucks New Year’s Collection Marks the Year of the Dragon By Michael Hemsworth | Published 2023-12-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-new-years-collection References: [soranews24](https://soranews24.com/2023/12/22/starbucks-japan-unveils-new-years-collection-for-2024-with-daruma-dragons-and-mt-fuji-for-luck/) & [starbucks.co.jp](https://www.starbucks.co.jp/seasonal-goods/?nid=wh_00_pc)  The Starbucks New Year’s collection has been unveiled for 2024 in Japan as a wide range of merchandise that celebrates the Year of the Dragon for avid fans to pick up after Christmas. The merchandise collection consists of a wide range of items that balance out the brand's signature aesthetic with regional designs that include daruma, beckoning cats, dragons and more. The collection thus includes an array of carriers for coffees and teas that include insulated options or mugs, while plush toys offer a touch of whimsy for younger fans. The Starbucks New Year’s collection will make its formal debut December 26, 2023 ahead of the new year, and will be available for purchase both in-store and online. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 88% | Activity: 99% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Regional Designs:** The Starbucks New Year's collection features regional designs that incorporate daruma, beckoning cats, dragons, and more. - **Insulated Carriers:** The collection includes carriers for coffees and teas, with options for insulation to keep beverages hot or cold. - **Whimsical Plush Toys:** For younger fans, the Starbucks collection offers plush toys that add a touch of whimsy to the merchandise. ### Who This Affects Most - **Cafe Merchandise:** The Starbucks New Year's collection is part of the cafe merchandise industry, catering to avid fans and collectors. - **Retail:** The collection will be available for purchase both in-store and online, contributing to the retail industry. - **Food and Beverage:** The carriers for coffees and teas in the Starbucks collection serve the food and beverage industry, providing functional and stylish options. ## Related on Trend Hunter - [Cafe New Year Ornaments](https://www.trendhunter.com/trends/year-of-the-dragon-figurines.md) - [New Year Cafe Collections](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-horse.md) - [Rabbit-Themed Cafe Collections](https://www.trendhunter.com/trends/starbucks-japan-year-of-the-rabbit.md) - [Zodiac-Inspired Coffee Mugs](https://www.trendhunter.com/trends/new-year-mug-snake.md) - [Tiny Chinese Zodiac Figurines](https://www.trendhunter.com/trends/shimada-koen.md) - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [New Year-Celebrating Tea Lattes](https://www.trendhunter.com/trends/japanese-chai-tea-latte.md) - [Seasonal Cafe Merch Packs](https://www.trendhunter.com/trends/starbucks-japan-lucky-bag.md) - [Romantic Cafe Accessories Ranges](https://www.trendhunter.com/trends/starbucks-japan-valentines-day.md)