# Salty Cold Brew Beverages Starbucks New Offerings are Perfect for Cooling Off This Summer By Ell Smith | Published 2018-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-new-offerings References: [chewboom](https://www.chewboom.com/2018/07/12/starbucks-pours-new-salted-cream-cold-foam-cold-brew-and-iced-vanilla-bean-coconutmilk-latte/) & [starbucks](https://www.starbucks.com/menu/drinks/brewed-coffee/salted-cream-cold-foam-cold-brew) On a hot summer's day, few things are as refreshing as an iced coffee, but those looking for a slightly upgraded experience should be drawn to [Starbucks](https://www.trendhunter.com/trends/coco-cold-brew)' new offerings -- Salted Cream Cold Foam Cold Brew And Iced Vanilla Bean Coconutmilk Latte. Perfect for the thirsty consumer on the go, these drinks are sure to help kick-start one's morning, or serve as a mid-day pick-me-up. The Salted Cream Cold Foam Cold Brew is both creamy with notes of caramel and vanilla. The drinks is topped with a [new sweet-and-salty foam formula](https://www.trendhunter.com/trends/new-cold-foams). The Iced Vanilla Bean Coconutmilk Latte features "smokey undertones" while also containing coconut milk and espresso shots, making for a sweet, caffeinated alternative to a hot cup of coffee. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Salty Cold Brew:** Opportunity for innovative coffee shops to create their own salty and sweet cold brew combinations to stand out in a crowded marketplace. - **Non-dairy Alternatives:** Opportunity for established coffee shops and startups to experiment with unique non-dairy options to cater to the growing demand for vegan and lactose intolerant consumers. - **Sweet and Salty Combos:** Opportunity for food industry to explore the popularity of sweet and salty flavor combinations in beverages, creating new menu items that appeal to consumers' taste buds. ### Sectors Adopting This - **Coffee Shops:** By offering unique and varied flavor combinations for cold brew coffee consumers, coffee shops could entice more regular customers from Starbucks and other large coffee chains. - **Non-dairy Beverages:** As the trend for non-dairy beverages continues to grow, the demand for innovative combinations of these ingredients will create opportunities for entrepreneurs to establish specialty non-dairy beverage brands. - **Food Industry:** In response to rising demand from consumers for sweet and salty flavor profiles and combinations, the food industry can use this trend to create new dessert or snack items, inspiring their R&D departments to create more innovative food products. ## Related on Trend Hunter - [Caffeinated Coconut Water Drinks](https://www.trendhunter.com/trends/coco-cold-brew.md) - [Cold Brewed Cafe Refreshments](https://www.trendhunter.com/trends/cold-brew-drink.md) - [Creamy Chocolate Cold Brews](https://www.trendhunter.com/trends/chocolate-cream-cold-brew.md) - [Foam-Topped Blended Drinks](https://www.trendhunter.com/trends/frappuccino-blended-beverages.md) - [Coconut Mint Cold Brews](https://www.trendhunter.com/trends/cocomint.md) - [Salted Caramel Cold Brews](https://www.trendhunter.com/trends/salted-caramel-cream-cold-brew.md) - [Iced Creamy Cold Brews](https://www.trendhunter.com/trends/frosty-cream-cold-brew.md) - [Coconut-Forward Cafe Drinks](https://www.trendhunter.com/trends/the-starbucks-spring-menu.md) - [Chocolate-Flavored Coffee Drinks](https://www.trendhunter.com/trends/starbucks-3.md)