# Mother's Day Cafe Promotions This Starbucks Mother's Day Promotion Rewards Moms and Kids By Michael Hemsworth | Published 2024-05-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-mothers-day References: [chewboom](https://www.chewboom.com/2024/05/10/starbucks-offers-bogo-handcrafted-drink-and-more-for-mothers-day-on-may-12-2204/) & [starbucks](https://www.starbucks.com)  This [Starbucks](https://www.trendhunter.com/trends/starbucks-japan-mothers-day) Mother's Day promotion is being run by the brand for the celebratory parental holiday as a way to treat moms, but also kids thanks to its buy-one-get-one (BOGO) nature. The promotion is being offered as an app-only exclusive that will provide customers with a free handcrafted drink of their choice when they purchase one at regular price. The promotion will run from 12pm to 6pm local time and is great for providing a small token of appreciation for moms. The Starbucks Mother's Day promotion is slated to arrive alongside an array of additional gifting options including [themed drinkware](https://www.trendhunter.com/trends/starbucks-valentines-day-merch), gift cards and much more. The brand is also offering 50% off any handcrafted drink between noon and 6pm local time on Friday, May 10, 2024 for customers who can't celebrate on the day of. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 97% | Activity: 99% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **App-only Promotions:** Embracing app-exclusive promotions can enhance customer engagement and drive sales growth. - **Themed Gift Options:** Expanding themed gift offerings beyond traditional products can attract a wider consumer base. - **Limited-time Discounts:** Implementing time-sensitive discounts can create urgency and boost customer interest. ### Who This Affects Most - **Food and Beverage:** Integrating digital promotions into the food and beverage industry can revolutionize customer loyalty programs. - **Retail and E-commerce:** Leveraging themed gift options in retail and e-commerce sectors can differentiate brands and drive conversions. - **Hospitality and Events:** Utilizing time-sensitive discounts in the hospitality and events industry can attract more guests and increase revenue during specific time frames. ## Related on Trend Hunter - [Playful Parental Cafe Gifts](https://www.trendhunter.com/trends/starbucks-japan-mothers-day.md) - [QSR BOGO Beverage Deals](https://www.trendhunter.com/trends/national-bogo-deal-on-all-beverages.md) - [Mother's Day Sandwich Promotions](https://www.trendhunter.com/trends/subway-mothers-day.md) - [Buy-One-Share-One QSR Offers](https://www.trendhunter.com/trends/buy-one-get-one-half-price-promo.md) - [Mother's Day Food Promos](https://www.trendhunter.com/trends/grubhub-and-amazon-prime.md) - [Father's Day QSR Promotions](https://www.trendhunter.com/trends/burger-king-fathers-day.md) - [Discounted Cafe Drink Promotions](https://www.trendhunter.com/trends/starbucks-yay-day.md) - [Mom-Celebrating Cafe Products](https://www.trendhunter.com/trends/share-your-love-collection.md) - [Cafe Loyalty Program Promotions](https://www.trendhunter.com/trends/starbucks-rewards-members.md)