# Coffee-Branded Holiday Hubs The Starbucks 'Let's Merry' Site is Dedicated to Christmas By Katherinev123 | Published 2011-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-lets-merry References: [popsop](http://popsop.com/51011) & [merry.starbucks](http://merry.starbucks.com/en-us/#/holiday-trio/) [Starbucks](https://www.trendhunter.com/trends/starbucks-holiday-merchandise) has been on a roll lately -- it recently launched a very mild 'blonde' brew, purchased a juice company and released a special holiday app called Cup Magic -- and now it has created the Starbucks 'Let's Merry' site, a dedicated online hub for the holidays. The Starbucks 'Let's Merry' site is a virtual place that engages online consumers with special offers, e-cards and information about the company's new holiday products. Here, users can also get a link to download the Starbucks Cup Magic app as well as create a personalized e-card to send to loved ones. Further, the online hub features a section called 'Gifts Galore,' which will provide an exclusive Starbucks deal each day starting Dec. 1. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Holiday-themed Online Hubs:** Businesses can create dedicated online hubs for the holidays to engage customers with special offers and exclusive deals. - **Personalized E-cards:** Brands can provide customers with tools to create personalized e-cards to send to loved ones for the holidays. - **Daily Deals:** Offering exclusive daily deals during the holiday season can entice customers to make repeat purchases. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can create holiday-themed online hubs to promote their products and engage customers with exclusive deals and offers. - **E-commerce:** E-commerce businesses can feature daily exclusive offers and personalized e-card creation tools to increase customer engagement during the holiday season. - **Retail:** Retail companies can provide customers with personalized e-card creation tools and holiday-themed daily deals to drive traffic to their stores or websites. ## Related on Trend Hunter - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md) - [Wintery Dessert Coffee Ranges](https://www.trendhunter.com/trends/starbucks-holiday-menu.md) - [Festively Fruity Cafe Drinks](https://www.trendhunter.com/trends/merry-berry-strawberry-frappuccino.md) - [Festive Minty Mocha Beverages](https://www.trendhunter.com/trends/merry-mint-white-mocha.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md) - [Subtly Seasonal Cafe Accessories](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo-christmas.md)