# Traditionally Designed QSR Cafes Starbucks Korea Opens a New Location in a Real Hanok By Amy Duong | Published 2022-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-korea-3 References: [designtaxi](https://designtaxi.com/news/420814/Starbucks-Moves-Into-Old-Korean-House-Serving-Coffee-With-Shot-Of-The-Past/) & [designtaxi](https://designtaxi.com/news/413558/Starbucks-Opens-A-Cruise-Shaped-Caf-Hop-On-To-Keep-Your-Caffeine-Fix-Afloat/)  [Starbucks Korea](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter) introduces a new location located in Daegu, South Korea and it is meant to channel the city's heritage and rich culture. The coffee shop is inspired by a traditional hanok, which is a historical Korean house that dates as far back as the 14th century. It actually takes over a real hanok that is about a century old, preserving true elements of the building. It retains the natural materials including the exposed wood that functions as the main framework of the structure. Other features include the original tiled roof, the floors, columns, and beams of the original design. Notably, it also has an outdoor garden that is filled with old wells and trees. Image Credit: Starbucks Korea ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 60% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Traditional-inspired QSR Designs:** QSR chains can explore traditional architectural design elements to enhance the customer experience and align with a city's heritage and culture. - **Preservation and Restoration of Historical Buildings:** Businesses can consider restoring and preserving historical buildings to maintain their original aesthetic and cultural significance while still meeting modern-day customer needs. - **Integration of Nature in QSR Design:** QSRs can incorporate green spaces and outdoor gardens to provide a more relaxing and tranquil environment for customers to enjoy their food. ### Industries Being Reshaped - **Quick Service Restaurant (QSR) Industry:** QSRs can gain a competitive edge by incorporating cultural and historical design elements into their locations to create a unique and memorable customer experience. - **Architecture and Design Industry:** Architecture and design firms can specialize in the restoration and preservation of buildings to maintain their cultural significance while adapting to modern business needs. - **Landscaping and Gardening Industry:** Landscaping and gardening companies can work with QSRs to design and maintain outdoor green spaces that enhance the overall customer experience and complement the traditional-inspired design elements. ## Related on Trend Hunter - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Contemporary Hanok Experiences](https://www.trendhunter.com/trends/le-labo-bukchon-hanok.md) - [Tourist-Friendly Cafe Kiosks](https://www.trendhunter.com/trends/starbucks-selfservice-kiosks.md) - [Coffee Culture-Inspired Hotels](https://www.trendhunter.com/trends/hotel-dripdrop.md) - [Wizardly Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter.md) - [Integrative Garden Cafes](https://www.trendhunter.com/trends/cheongsudang-bakery.md) - [Sweet Potato-Powered Cafes](https://www.trendhunter.com/trends/starbucks-and-kirishima-shuzo.md) - [Concrete South Korean Cafes](https://www.trendhunter.com/trends/nonspace.md) - [Artificial Textural Cafe Interiors](https://www.trendhunter.com/trends/hahouse-cafe.md)