# Refined Chilled Matcha Refreshments These Starbucks Japan Matcha Drinks Come in Two Options By Michael Hemsworth | Published 2025-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-japan-matcha References: [soranews24](https://soranews24.com/2025/06/03/starbucks-japan-releases-exclusive-new-matcha-drinks-at-select-stores-this-summer/) & [store.starbucks.co.jp](https://store.starbucks.co.jp/pref/tokyo/?tea_cafe=1)  These new Starbucks [Japan](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha) matcha drinks have been debuted by the brand as a series of refreshments for its [Starbucks Tea & Cafe](https://www.trendhunter.com/trends/matcha-crushed-almond-milk-tea-latte) specialty shops that put matcha green tea in the spotlight for customers to try out. The drinks come in two varieties including the Matcha Green Tea Sparkling and the Matcha Pistachio Mousse Tea Latte, which both take distinctly different approaches to matcha preparation. The Matcha Green Tea Sparkling pairs matcha with tonic water along with a lemon, lime, grapefruit, pear and herb syrup. The Matcha Pistachio Mousse Tea Latte takes a creamy approach with an iced matcha latte paired with a [creamy pistachio foam](https://www.trendhunter.com/trends/matcha-drinks) in the base and on top. The new Starbucks Japan matcha drinks will be on offer from June 11 through September 2, 2025. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 83% | Activity: 79% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Matcha Innovations:** Combining matcha with various flavors like citrus and pistachio exemplifies an innovative twist that challenges traditional tea beverages. - **Seasonal Beverage Releases:** Introducing matcha-based drinks as seasonal offerings highlights the potential for creating anticipation and exclusivity in the beverage sector. - **Interactive Tea Experiences:** Showcasing matcha in different forms invites consumers to explore novel flavor combinations, enhancing the beverage experience. ### Who This Affects Most - **Beverage Industry:** The introduction of novel matcha drinks underscores a lucrative opportunity for beverage companies to expand their iced and sparkling tea offerings. - **Cafe and Specialty Shops:** Developing distinctive matcha-infused products can create a unique selling point for cafes looking to attract niche tea enthusiasts. - **Food and Beverage Packaging:** As matcha beverages become more popular, there is a significant opportunity for packaging innovators to develop sustainable and eye-catching designs. ## Related on Trend Hunter - [Blended Matcha Sodas](https://www.trendhunter.com/trends/sencha-matcha-green-tea-sparkling.md) - [Fresh Matcha Cafe Drinks](https://www.trendhunter.com/trends/matcha-beverage.md) - [Pistachio Matcha Tea Lattes](https://www.trendhunter.com/trends/matcha-crushed-pistachio-milk-tea-latte.md) - [Premium Matcha Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-gyokuro-matcha.md) - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [End-of-Year Cafe Matcha Lattes](https://www.trendhunter.com/trends/matcha-classic-green-tea-latte.md) - [Fruity Refreshing Matcha Lattes](https://www.trendhunter.com/trends/iced-strawberry-matcha-tea-latte.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md) - [Green Tea Chai Lattes](https://www.trendhunter.com/trends/new-green-tea.md)