# Seasonal Transition Cafe Drinks These New Starbucks Japan Go Beyond Drinks Come in Two Options By Michael Hemsworth | Published 2024-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-japan-go-beyond References: [soranews24](https://soranews24.com/2024/03/09/starbucks-japan-releases-a-frappuccino-and-a-pink-fruits-cheer-up-to-support-our-mental-health/) & [starbucks.co.jp](https://www.starbucks.co.jp/press_release/pr2024-5103.php)  These new [Starbucks](https://www.trendhunter.com/trends/berry-berry-sakura-milk) Japan Go Beyond drinks are being launched by the brand in recognition of the tough time that consumers might be going through this time of year. The drinks include the Pink Fruits Cheer-up and the Caramelly Milk Coffee Frappuccino, which are each intended to help boost a person's sense of positivity and healing. The Pink Fruits Cheer-up boasts [white grapes, lemons and rose hips](https://www.trendhunter.com/trends/starbucks-japan-three-summer-muscats) ingredients, while the Caramelly Milk Coffee Frappuccino is both sweet and energy-boosting. The new Starbucks Japan Go Beyond drinks will make their debut at participating locations on March 13 and will be available through April 9, 2024. The drinks will take the place of the various sakura-themed refreshments that will be taken off the menu on March 12. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 76% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Emotional Wellbeing Beverage Innovation:** Creating drinks with ingredients like white grapes, lemons, and rose hips to boost positivity and healing. - **Seasonal Refreshment Launch Strategy:** Introducing limited-time beverages like Pink Fruits Cheer-up and Caramelly Milk Coffee Frappuccino to align with seasonal transitions. - **Consumer-centric Drink Offering:** Providing sweet and energy-boosting options like the Caramelly Milk Coffee Frappuccino to cater to consumer needs and preferences. ### Industries Being Reshaped - **Beverage:** Innovating in the beverage industry by incorporating ingredients for emotional support and well-being. - **Hospitality:** Utilizing seasonal drink launches as part of marketing strategies to attract and engage consumers in the hospitality sector. - **Food Service:** Adapting menus with limited-time offerings like the Starbucks Japan Go Beyond drinks to meet changing consumer demands in the food service industry. ## Related on Trend Hunter - [Springtime-Themed Cafe Drinks](https://www.trendhunter.com/trends/berry-berry-sakura-milk.md) - [Refreshing Springtime Blossom Drinks](https://www.trendhunter.com/trends/starbucks-japan-sakura-saku-yo.md) - [Vibrantly Hued Holiday Drinks](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley.md) - [Refined Cherry Blossom Beverages](https://www.trendhunter.com/trends/hanami-drinks.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Florally Peachy Cafe Drinks](https://www.trendhunter.com/trends/sakura-frappuccino.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Extra-Creamy Festive Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-2023-holiday-menu.md)