# Clear Citrus-Flavored Coffees Starbucks Japan Coffeeade in Cool Lime is Refreshingly Flavored By Michael Hemsworth | Published 2023-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-japan-coffeeade References: [soranews24](https://soranews24.com/2023/06/24/starbucks-adds-a-clear-coffee-to-all-its-stores-in-japan-this-summer/) & [cart.starbucks.co.jp](https://cart.starbucks.co.jp)  The Starbucks Japan Coffeeade Cool Lime is an upcoming refreshment being launched at participating locations as an alternative to traditional [iced coffee varieties](https://www.trendhunter.com/trends/frappuccino-lite). The refreshment is crafted using a specialty process to extract the coffee flavor but doesn't feature the traditional brown color profile that java-based drinks are associated with. The drink is reported to feature coffee note flavors on the aftertaste, while the lime juice offers refreshing notes perfect for quenching thirst in the [warm weather](https://www.trendhunter.com/trends/summer-berry-refreshers). The Starbucks Japan Coffeeade Cool Lime will be available starting June 28 through August 31, 2023 in a variety of sizes priced starting at 501 yen. The [limited-edition drink](https://www.trendhunter.com/trends/starbucks-japan-three-summer-muscats) could help to attract non-coffee drinkers thanks to its clear profile that's low on traditional coffee flavor notes. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 72% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Clear Citrus-flavored Coffees:** The trend of clear citrus-flavored coffees provides an opportunity for coffee companies to innovate and attract non-coffee drinkers with refreshing and unique flavor profiles. - **Specialty Coffee Extraction Processes:** Innovative extraction processes that can extract coffee flavor without the traditional brown color offer disruptive potential for the coffee industry by creating visually unique and appealing coffee-based beverages. - **Limited-edition Beverage Offerings:** The popularity of limited-edition beverages like the Starbucks Japan Coffeeade Cool Lime highlights the opportunity for brands to create exclusive offerings that generate excitement and drive customer engagement. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the trend of clear citrus-flavored coffees by introducing innovative products that appeal to a wider consumer base and cater to evolving taste preferences. - **Specialty Coffee Shops:** Specialty coffee shops can explore alternate extraction processes to create clear coffee-based beverages that stand out from traditional offerings, attracting customers seeking unique flavor experiences. - **Limited-edition Marketing:** Various industries, particularly food and beverage, can leverage limited-edition offerings to create buzz, increase customer demand, and drive sales by tapping into consumers' desire for exclusive experiences. ## Related on Trend Hunter - [Refreshing Iced Lime Beverages](https://www.trendhunter.com/trends/cool-lime-refreshers.md) - [Refreshing Beverage Lineups](https://www.trendhunter.com/trends/cool-lime-refresher.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md) - [Seasonal Transition Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-go-beyond.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Vacation-Themed Cafe Drinks](https://www.trendhunter.com/trends/resort-frappuccino.md) - [Uplifting Aromatic Sodas](https://www.trendhunter.com/trends/chillax-soda.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md)