# Sweet Potato Frappuccinos Starbucks Japan Unveils a Sweet Potato-Flavored Halloween Frappuccino By Kanesa D | Published 2022-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-japan-1 References: [japantoday](https://japantoday.com/category/features/new-products/starbucks-japan%E2%80%99s-newest-treats-the-purple-halloween-frappuccino-and-a-gruesome-looking-dessert-1) & [starbucks.co.jp](https://www.starbucks.co.jp/)  [Starbucks Japan](https://www.trendhunter.com/trends/roasted-sweet-potato-frappuccino) has launched another themed beverage in the spirit of the Halloween season, this time introducing the ‘Purple Halloween Frappuccino.’ The beverage uses flavors of murasaki imo, a type of purple sweet potato, to craft a special purple sweet potato powder and a purple sweet potato vanilla sauce. The ‘Melty Raspberry in Halloween Cake’ is another item on [Starbucks'](https://www.trendhunter.com/trends/halloween-qsr-drinkware) menu for Halloween. The chain claims that it has a "slightly mysterious" appearance, combining flavors of chocolate cake and raspberry filling to resemble blood spilling from an open wound. The ‘Melty Raspberry in Halloween Cake’ costs 290 yen, while the ‘Purple Halloween Frappuccino’ will be available through October 31, priced at 690 yen for a tall. If you're looking for more Halloween-themed offerings, Starbucks Japan has just debuted a brand-new line of drinkware featuring black cats. Image Credit: Starbucks Japan ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 95% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Halloween-flavored Beverages:** There is an opportunity for the food and beverage industry to create unique and exciting themed products for special occasions such as Halloween. - **Unconventional Flavored Powders and Sauces:** There is an opportunity to experiment with unique and flavorful powders and sauces that can help elevate the taste and appeal of traditional products. - **Seasonal Drinkware Collections:** There is an opportunity to collaborate with popular brands or local artists in creating trendy and visually appealing drinkware collections for special occasions. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can capitalize on creating fun and interesting themed products to attract seasonal customers. - **Powder and Sauce Manufacturing:** Manufacturers can innovate by creating unique and flavorful powders and sauces that cater to unconventional tastes and preferences. - **Drinkware Design and Manufacturing:** Design and manufacturing companies can innovate by collaborating with popular brands or local artists to create trendy and visually appealing drinkware collections for special occasions. ## Related on Trend Hunter - [Sweet Potato Cafe Drinks](https://www.trendhunter.com/trends/yakiimo-kobashi-caramel-frappuccino.md) - [Blended Sweet Potato Beverages](https://www.trendhunter.com/trends/osatsu-butter-frappuccino.md) - [Magical Autumnal Cafe Drinks](https://www.trendhunter.com/trends/mera-meera-frappuccino.md) - [Bitter Caramel Frappuccinos](https://www.trendhunter.com/trends/booooo-frappuccino.md) - [Sweet Potato Mousse Lattes](https://www.trendhunter.com/trends/sweet-potato-mousse-latte.md) - [Spooky Frothy Drinks](https://www.trendhunter.com/trends/black-cat-frappuccino.md) - [Charming Autumnal Cafe Products](https://www.trendhunter.com/trends/halloween-drinkware-collection.md) - [Seasonal Frappuccino Treats](https://www.trendhunter.com/trends/caramel-melts-popcorn.md) - [Festive Choc-Berry Frappuccinos](https://www.trendhunter.com/trends/berry-frappuccinos.md)