# Iced Energy Beverages Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine By Laura McQuarrie | Published 2025-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-iced-energy References: [parade](https://parade.com/food/starbucks-new-energy-drinks-frappuccino-lite-flavors-arrive-spring-2025) & [about.starbucks](https://about.starbucks.com/stories/2025/new-ready-to-drink-starbucks-iced-energy-and-frappuccino-lite-now-available/)  As the sun comes out and outdoor adventures await, people are on the lookout for sources of energy to fuel their spring and summer fun, and Starbucks Iced Energy is a ready-to-drink swap for coffee, offering a refreshing pick-me-up to keep the good times rolling. This hydrating, [sparkling energy drink](https://www.trendhunter.com/trends/sparkling-energy-blue-glacier) is powered by 160 milligrams of plant-based caffeine to support both energy and mental clarity—and with just five calories and zero grams of sugar. Starbucks Iced Energy is coming to grocery stores, national retailers, convenience stores, gas stations, and online channels where groceries are sold in three replenishing flavors: Tropical Peach, Watermelon Twist, and Blueberry Lemonade. Starbucks Iced Energy is a new ready-to-drink product innovation that diversifies [Starbucks'](https://www.trendhunter.com/trends/iced-energy-drinks) alternative drink offerings. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 93% | Activity: 97% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Beverages:** The rise of plant-based caffeine in beverages emphasizes a shift towards more natural and health-conscious consumption choices. - **Zero-sugar Hydration:** Consumers' preference for zero-calorie and zero-sugar drinks is driving innovation in refreshing and energizing product categories. - **Ready-to-drink Convenience:** A growing demand for convenient, on-the-go energy solutions is inspiring new formats and flavors in ready-to-drink beverages. ### Sectors Adopting This - **Beverage Industry:** The introduction of novel, health-focused beverages is transforming the traditional landscape with innovative alternatives. - **Retail Industry:** Emerging distribution channels for innovative beverages highlight the evolving nature of the retail sector towards more diverse consumer demands. - **Health and Wellness Industry:** A focus on plant-based and low-calorie products underscores the health and wellness industry's move towards more sustainable and health-conscious offerings. ## Related on Trend Hunter - [Summer Iced Energy Drinks](https://www.trendhunter.com/trends/iced-energy-drinks.md) - [Sugar-Free Coffee Energy Drinks](https://www.trendhunter.com/trends/starbucks-doubleshot-energy-zero-sugar.md) - [Fruity Power Drinks](https://www.trendhunter.com/trends/baya-energy.md) - [Fruity QSR Energy Beverages](https://www.trendhunter.com/trends/the-human-bean-1.md) - [Fruit-Forward Cafe Energy Drinks](https://www.trendhunter.com/trends/sparkd-energy.md) - [Plant-Based Energy Drinks](https://www.trendhunter.com/trends/ellianos-edge.md) - [Icy Caffeinated QSR Drinks](https://www.trendhunter.com/trends/wendys-sparkling-energy-drinks.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Cold Brew Energy Teas](https://www.trendhunter.com/trends/cold-brew-energy-tea.md)