# Experimental Tofu-Based Drinks Starbucks Hong Kong Unveils a New Series of Lattes and Teas By Amy Duong | Published 2019-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-hong-kong References: [hypebeast](https://hypebeast.com/2019/7/starbucks-iced-matcha-latte-tofu-pudding) Starbucks Hong Kong is exclusively launching three new drink options for the summer, honoring its experimental approach to create innovative beverages. The exclusive selection features a new iced matcha latte that has tofu pudding, a pure matcha latte drink, and a frozen mango hibiscus tea. The first option highlights a whimsical approach by taking the popular Hong Kong tofu dessert and infusing it into a drink with new flavors. The green tea base is matched with the Chinese desert chilled with crushed ice. The second option celebrates Japanese matcha powder that is made rich with steamed milk. The frozen drink is paired with juicy pomegranate pearls blended with hibiscus tea, mango puree, and the signature Teavana citrus green tea. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 47% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Tofu-based Drinks:** The mainstream market for plant-based and vegan drinks can be expanded with innovative tofu-based drinks. - **Innovative Iced Matcha Lattes:** The use of unique and creative ingredients in iced matcha latte recipes can appeal to consumers seeking new and unconventional beverage experiences. - **Fruit and Tea Infused Drinks:** Incorporating popular fruits and teas into drink recipes can lead to new and refreshing beverage options for consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can develop and market innovative plant-based and fruit-infused drink options for health-conscious consumers. - **Hospitality:** Hotels, restaurants, and cafes can diversify their beverage offerings by incorporating unique and creative ingredients in their drink recipes. - **Retail:** Retail companies can introduce new drink options with unique and unconventional ingredients to attract consumers looking for new and exciting beverage options. ## Related on Trend Hunter - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md) - [Matcha-Almond Tea Floats](https://www.trendhunter.com/trends/matcha-crushed-almond-milk-tea-latte.md) - [Fresh Matcha Cafe Drinks](https://www.trendhunter.com/trends/matcha-beverage.md) - [Fruity Refreshing Matcha Lattes](https://www.trendhunter.com/trends/iced-strawberry-matcha-tea-latte.md) - [Mango-Matcha Beverages](https://www.trendhunter.com/trends/mango-matcha-latte.md) - [Pistachio Matcha Tea Lattes](https://www.trendhunter.com/trends/matcha-crushed-pistachio-milk-tea-latte.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md) - [Autumnal Japanese Tea Lattes](https://www.trendhunter.com/trends/japanese-black-tea-mousse-tea-latte.md)