# Iconic Coffee Cup Makeovers Starbucks Unveils Its Sophisticated New 2013 Starbucks Holiday Cups By Laura McQuarrie | Published 2013-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-holiday References: [thedieline](http://www.thedieline.com/blog/2013/10/29/when-starbucks-goes-red-introducing-starbucks-holiday-2013.html) Terry Davenport, the Senior Vice President of the [Global Brand and Creative Studios](https://www.trendhunter.com/trends/bain-capital) at [Starbucks](https://www.trendhunter.com/trends/starbucks-holiday-merchandise) describes that the Starbucks Holiday cups "have taken on almost a cultural role, at least in the US." And truly, spotting someone carrying one of these red cups is a real indicator that the Christmas season is just around the corner. This year's designs bring something a little different than what Starbucks customers have come to expect. For the first time in several years, the [iconic red cups](https://www.trendhunter.com/trends/drawn-together) do not feature any seasonal characters like snowmen or ice skaters. The new designs use coffee as the basis for this collection of cups and packaging, sourcing inspiration from organic plants and agriculture. The cups still invoke holiday sentiments, but in a much more sophisticated and illustrative way. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 91% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Packaging:** Sophisticated and illustrative coffee cup packaging that incorporate holiday sentiments could disrupt the coffee and beverage packaging industry - **Organic-inspired Designs:** Organic plant and agriculture inspired designs for holiday cups could lead to a trend of eco-friendly and sustainable packaging in the food and beverage industry - **Seasonal Coffee Cups:** Seasonal coffee cup designs that focuses on coffee base rather than seasonal characters provides a unique opportunity for coffee shop entrepreneurs to create their own seasonal designs ### Industries Being Reshaped - **Food & Beverage Packaging:** Food and beverage industry players can innovate sustainable packaging with organic plant and agriculture-inspired holiday coffee cup designs - **Coffee Industry:** Coffee industry players can offer seasonal coffee cup designs that goes beyond seasonal characters, providing a unique way to increase customer engagement and loyalty - **Creative Design Industry:** Creative design companies can take inspiration from Starbucks' holiday cup makeovers and develop their own sophisticated and eco-friendly packaging designs for their clients ## Related on Trend Hunter - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Seasonal Holiday Coffee Menus](https://www.trendhunter.com/trends/a-merry-holiday-menu.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md)