# Highly Anticipated QSR Menus Starbucks Just Dropped a Delicious New Holiday Drink and More By Grace Mahas | Published 2021-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-holiday-treats References: [stories.starbucks](https://stories.starbucks.ca/en/stories/2021/fa-la-la-in-love-with-starbucks-holiday-beverages-and-festive-food/)  To start the season of giving, [Starbucks Canada](https://www.trendhunter.com/trends/2024-holiday-drinkware) is happy to introduce its newest holiday beverage – the Sugar Cookie Oat Latte -- alongside new holiday cups and the return of fan-favorite menu items. The new Sugar Cookie Oat Latte presents a modern twist on a holiday classic. Available hot or iced, this non-dairy beverage features blonde espresso, sugar cookie syrup, and oat beverage, topped with red and green sprinkles for festive flair. Starbucks Canada also debuted four new holiday cups including the Wrapping Paper, the Ribbon, the Lights, and the Candy Cane. The highly anticipated returning menu items include the Caramel Brûlé Latte, the Chestnut Praline Latte, the Peppermint Mocha, the Irish Cream Cold Brew, the Irish Cream Americano, the Cranberry Bliss® Bar, the Snowman Cookie, the Gingerbread Loaf, and the Peppermint Brownie Cake Pop; Just in time for the holidays, these festive items will be available at participating [Starbucks®](https://www.trendhunter.com/trends/starbucks-8) stores across Canada starting November 4th. Image Credit: Starbucks Canada ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Holiday Beverage Innovations:** The introduction of a non-dairy beverage with unique flavors and festive flair presents an opportunity for QSRs to create innovative holiday beverages that cater to customers with dietary preferences. - **Festive Packaging Designs:** The introduction of new holiday cups presents an opportunity for QSRs to create festive packaging designs that elevate the customer experience and enhance brand recognition. - **Seasonal Menu Offerings:** The return of fan-favorite seasonal menu items presents an opportunity for QSRs to create limited-time offerings that increase foot traffic and promote customer loyalty. ### Sectors Adopting This - **Quick-service Restaurants (qsrs):** QSRs can leverage holiday-themed food and beverage offerings and festive packaging designs to attract customers and stand out from competitors during the holiday season. - **Non-dairy Beverage Industry:** The introduction of non-dairy holiday beverages, like the Sugar Cookie Oat Latte, presents an opportunity for the non-dairy beverage industry to create unique and flavorful alternatives to traditional holiday beverages. - **Food Packaging Industry:** The introduction of new holiday cups presents an opportunity for the food packaging industry to create innovative and festive designs that appeal to both QSRs and their customers. ## Related on Trend Hunter - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [Wintery Dessert Coffee Ranges](https://www.trendhunter.com/trends/starbucks-holiday-menu.md) - [Nostalgia-Inspired Holiday Beverages](https://www.trendhunter.com/trends/oat-nog-latte.md) - [Seasonal Holiday Coffee Menus](https://www.trendhunter.com/trends/a-merry-holiday-menu.md) - [Wintery Coffee Recipe Relaunches](https://www.trendhunter.com/trends/eggnog-latte-1.md) - [Exclusive Canadian Breakfast Items](https://www.trendhunter.com/trends/winter-menu.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/mcdonalds-festive-menu.md) - [Cookie-Themed QSR Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-seasonal-menu.md)