# Holiday To-Go Cup Designs Starbucks' Holiday To-Go Cups Arrive in Four Unique Designs By Ell Smith | Published 2020-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-holiday-togo-cups References: [stories.starbucks](https://stories.starbucks.com/stories/2017/20-years-of-starbucks-holiday-cups/) & [starbucks](https://www.starbucks.ca/) [Starbucks'](https://www.trendhunter.com/trends/reusable-red-cup-giveaway) holiday to-go cups have arrived in stores, marking the start of the season for many. The holidays are going to look a lot different this year, but one thing that stays consistent is Starbucks' attempts to get consumers in the spirit of the season. Just today, the brand has launched four new [holiday designs for its takeaway cups](https://www.trendhunter.com/trends/comfort-and-joy), giving consumers a new excuse a visit the stores in-person. The designs include 'ribbon,' 'Sprinkle,' 'Dot,' and 'Brand wrap.' Each cup boasts a different seasonal motif, ranging from [colorful red and green ribbons](https://www.trendhunter.com/trends/world-of-ice), to falling snowflakes and Christmas trees. Of course, each of the designs maintains the traditional color palette. The cups are available in-store starting November 6th. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Personalized To-go Cup Designs:** There is an opportunity for companies to offer customization of to-go cups, allowing customers to choose their own design or add personal touches. - **Eco-friendly To-go Cup Designs:** As sustainability continues to be a focus for consumers, there is a need for eco-friendly to-go cup designs made from biodegradable materials or reusable options. - **Augmented Reality To-go Cup Designs:** Integrating AR technology into to-go cup designs can provide customers with an immersive and interactive experience, increasing engagement with the brand. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can offer unique to-go cup designs to enhance the customer experience and differentiate themselves in a crowded market. - **Retail:** Retailers can collaborate with brands to create exclusive to-go cup designs as a marketing strategy to drive foot traffic to their stores and increase sales. - **Packaging:** Packaging companies can innovate by developing eco-friendly to-go cup designs to meet the growing demand for sustainable packaging options. ## Related on Trend Hunter - [Iconic Reusable Red Cups](https://www.trendhunter.com/trends/reusable-red-cup-giveaway.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Halloween QSR Drinkware](https://www.trendhunter.com/trends/halloween-qsr-drinkware.md)