# Festive Color-In Coffee Cups This Year's Starbucks Holiday Red Cup Features a Customizable Design By Laura McQuarrie | Published 2017-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-holiday-red-cup References: [thedieline](http://www.thedieline.com/blog/2017/11/2/the-starbucks-holiday-cup-is-here-and-you-can-make-it-one-of-a-kind) & [news.starbucks](https://news.starbucks.com/news/starbucks-holiday-cup-2017) The 2017 Starbucks [holiday red cups](https://www.trendhunter.com/trends/comfort-and-joy) have just been released, introducing the brand's first-ever color-in cup. The illustrated design from [Starbucks Creative Studio's](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway) Jordan Kay shows pairs of hands, piles of presents and a range of other fun and festive holiday motifs. The message behind this year's cup is to 'Give Good' to others with a small act of kindness, whether that means holding the door for a stranger or giving a gift to a loved one. For the arrival of the spring season earlier this year, Starbucks introduced a bold, minimalist collection of to-go coffee cups that featured colored backgrounds and blank circles that could be brought to life with playful illustrations. Even so, Starbucks customers have been decorating their to-go coffee cups for years and this new design gives them all the more reason to get inspired. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Customizable Coffee Cups:** The trend of customizable coffee cups allows customers to personalize their drinkware and express their creativity. - **Illustrated Designs:** The trend of using illustrated designs on coffee cups adds a playful and artistic element to the drinking experience. - **Promoting Small Acts of Kindness:** The trend of promoting small acts of kindness through coffee cup designs encourages positive social interactions and a sense of community. ### Where This Applies - **Hospitality:** The hospitality industry can leverage the customizable coffee cup trend by offering a variety of designs and options for their guests. - **Art and Design:** The art and design industry can seize the opportunity to collaborate with coffee chains and create unique illustrated designs for coffee cups. - **Marketing and Advertising:** The marketing and advertising industry can utilize the trend of promoting small acts of kindness through coffee cup designs to enhance brand loyalty and foster a positive brand image. ## Related on Trend Hunter - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Complimentary Reusable Cafe Cups](https://www.trendhunter.com/trends/red-cup-day.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Wintry Cartoon Cups](https://www.trendhunter.com/trends/grinchthemed-cups.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md) - [Beloved Holiday QSR Beverages](https://www.trendhunter.com/trends/festive-offerings.md)