# Color-Changing Holiday Mugs Starbucks' Holiday Merch Includes Color-Changing Mugs By Ell Smith | Published 2020-11-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-holiday-merch References: [hypebae](https://hypebae.com/2020/11/starbucks-holiday-cup-mug-collection-color-changing-glitter-release) & [stories.starbucks](https://stories.starbucks.com/stories/2020/holiday-season-at-starbucks/) Nothing informs consumers of the approaching holiday season like the restocking of [Starbucks'](https://www.trendhunter.com/trends/2024-holiday-drinkware) holiday merchandise, and this year devotees of the chain will be able to find [color-changing mugs](https://www.trendhunter.com/trends/colorchanging-cold-cups). Perfect for those seeking something a little different from their cups, this particular drinking vessel will transform from green to red when warm liquid has been poured inside. The benefits to this could be two-fold. The first being the aesthetic enjoyment and the novelty of watching the cup undergo this transformation, and the second being the functionality of knowing when a liquid is warm enough to drink. In addition to this, the holiday line includes other items, like [glittery mugs](https://www.trendhunter.com/trends/world-of-ice), candy cane cups, reusable straws, and more. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 32% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Tableware:** The growing demand for innovative tableware provides opportunities for companies to develop color-changing dishes and cups. - **Interactive Drinkware:** The popularity of the color-changing mugs from Starbucks shows that there could be a market for interactive drinkware that adds a unique experience to consuming beverages. - **Personalized Kitschy Merchandise:** The success of Starbucks' holiday line showcases a desire for personalized kitschy merchandise that adds a sense of fun to everyday items. ### Where This Applies - **Tableware Manufacturing:** This trend presents a disruptive innovation opportunity for tableware manufacturing companies to create more fun and interactive designs. - **Beverage Industry:** The popularity of the color-changing mugs could present an opportunity for beverage companies to create more interactive packaging that enhances the consumer experience. - **Retail and Merchandising:** Retailers and merchandisers can take advantage of this trend by offering unique and personalized products that provide entertainment value to consumers. ## Related on Trend Hunter - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Dazzling Holiday Drinkware Collections](https://www.trendhunter.com/trends/bright-holiday.md) - [Candy Cane-Themed Drinkwear](https://www.trendhunter.com/trends/candy-cane-mug.md) - [Glow-in-the-Dark Halloween Mugs](https://www.trendhunter.com/trends/glow-in-the-dark-halloween-merchandise.md) - [Festive QSR Drinkware](https://www.trendhunter.com/trends/2024-holiday-drinkware.md) - [Reusable Holiday Cup Giveaways](https://www.trendhunter.com/trends/free-reusable-red-cup-giveaway.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md)