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# Extravagant Steel Gift Cards
This Starbucks Gift Card is Made of Premium Stainless Steel

By Michael Hemsworth | Published 2012-12-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-gift-card
References: [notcot.org](http://www.notcot.org/post/51616/) & [gilt](http://www.gilt.com/home/sale/the-first-ever-metal-starbucks-card-3398)

Taking your coffee card to the next level is simple with the stainless steel [Starbucks](https://www.trendhunter.com/trends/starbucks-holiday-drinkware) gift card. The card is created in collaboration with luxury retailer Gilt and is crafted from tough stainless steel. The extravagant card is laser-etched with a modern houndstooth-like design and is sure to please discerning coffee culture fashionistas. The expertly crafted card is available for the hefty price of $450, which includes the card itself along with a $400 balance for use on any purchases at a Starbucks location.

In addition, lucky recipients will receive an automatic [Starbuck Rewards Gold Level membership](https://www.trendhunter.com/trends/rewards-system), which comes with such perks as a free beverage on your birthday along with another one for every 12 stars earned. The card is likely to become one of the most coveted coffee connoisseur [Starbucks gift cards](https://www.trendhunter.com/trends/gift-card-greetings1) ever created.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 47% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Gift Cards:** An opportunity to create customized luxury gift cards for top brands and retailers using premium materials such as metal, leather, or recycled materials.
- **Collaborative Retail Partnerships:** An opportunity for retailers to partner with luxury or high-end brands to create limited-edition or unique gifts that offer exclusive customer experiences.
- **Membership-based Rewards Programs:** An opportunity for brands to create exclusive rewards programs that offer added perks and benefits for loyal customers to drive brand loyalty and engagement.

### Where This Applies

- **Retail:** A chance for retailers to tap into collaborations with high-end brands and create exclusive product lines to elevate customer experience and generate buzz.
- **Hospitality:** An opportunity for coffee shops, bars, and restaurants to offer premium loyalty programs and special membership perks to customers to enhance brand loyalty and retention.
- **Payments:** An opportunity for payment companies to explore customized payment solutions, such as luxury gift cards, that offer added value and exclusivity to customers.

## Related on Trend Hunter

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- [Tourist-Targeted Tea Sets](https://www.trendhunter.com/trends/starbucks-premium-mixes-matcha-latte-with-reusable-cup.md)
- [$1,000 Coffee Cups](https://www.trendhunter.com/trends/expensive-coffee.md)
- [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md)
- [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md)
