# Celebratory Autumnal Cafe Menus The New Starbucks Fall Menu Marks 20 Years of PSLs By Michael Hemsworth | Published 2023-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-fall-menu References: [chewboom](https://www.chewboom.com/2023/08/23/starbucks-announces-return-of-pumpkin-spice-latte-alongside-new-fall-menu-items-starting-august-24-2023/) & [Starbucks](http://Starbucks.com)  The 2023 [Starbucks](https://www.trendhunter.com/trends/cozy-fall-menu) fall menu has been announced by the cafe brand just ahead of the busy fall season to provide consumers with an array of options to consider when making a purchase next season. The menu celebrates the brand's signature [Pumpkin Spice Latte's 20th year](https://www.trendhunter.com/trends/biggby-coffee-psl) on the menu, and also includes several returning favorites like the Pumpkin Cream Cold Brew and the Apple Crisp Oatmilk Macchiato. The brand is introducing the Iced Pumpkin Cream Chai Tea Latte and the [Iced Apple Crisp Oatmik Shaken Espresso](https://www.trendhunter.com/trends/iced-apple-crisp) as new additions this year that are perfect for consumers who prefer chilled fall beverages. The 2023 Starbucks fall menu will be available for fans to order starting August 24, 2023. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 37% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Autumnal Cafe Menus:** The Starbucks fall menu celebrates the brand's signature Pumpkin Spice Latte's 20th year on the menu and introduces new chilled fall beverages. - **Pumpkin Spice Latte:** The 2023 Starbucks fall menu highlights the Pumpkin Spice Latte, a returning favorite for the 20th consecutive year. - **Oatmilk Macchiato:** The Starbucks fall menu includes the Apple Crisp Oatmilk Macchiato, perfect for consumers who enjoy the creamy and rich flavors of oatmilk. ### Where This Applies - **Cafe:** Cafe brands like Starbucks can capture market share by introducing seasonal menus that celebrate popular beverages and offer new options to consumers. - **Beverage:** The fall menu innovation by Starbucks presents an opportunity for the beverage industry to explore new flavors and ingredients that cater to the changing consumer preferences during the autumn season. - **Restaurant:** Restaurants can learn from Starbucks' success with their fall menu to create their own seasonal offerings and tap into the demand for autumn-inspired dishes and drinks. ## Related on Trend Hunter - [Cozy Fall Menu Items](https://www.trendhunter.com/trends/cozy-fall-menu.md) - [Chilled Autumnal Cafe Menus](https://www.trendhunter.com/trends/caribou-coffee-2023-fall-menu.md) - [Fruit-Forward Fall Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-2023-fall-menu.md) - [Relaxing Autumnal Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-fall-menu.md) - [Premium Summertime Cafe Menus](https://www.trendhunter.com/trends/summer-2023-starbucks.md) - [Artisan Autumnal Coffee Ranges](https://www.trendhunter.com/trends/peets-fall-menu.md) - [Expanded Autumn Coffee Offerings](https://www.trendhunter.com/trends/autumn-coffee.md) - [Autumnal Apple Cafe Drinks](https://www.trendhunter.com/trends/caribou-coffee-new-fall-menu.md) - [Autumnal At-Home Cafe Products](https://www.trendhunter.com/trends/fall-coffee-products.md)