# Hand-Grown Cups of Coffee The Starbucks Espresso Commercial Shows Pride and Care in its Product By Chalaine Mantha | Published 2011-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-espresso-commercial References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/starbucks-espresso-14260355/) & [youtube](http://www.youtube.com/watch?v=yN9_WT9l7xo) The Starbucks Espresso commercial features the story of how the famous coffee gets into your hands. The ad shows the process of planting, growing, testing and delivering Starbucks coffee. The propose that each coffee you order is made specially for you and a lot of hard work goes into it. A catchy tune called Generator, First Floor by the Freelance Whales plays throughout the commercial and adds for a pleasant listening experience. The Starbucks Espresso commercial was created by the advertising agency BBDO New York and was made for television and movie theaters. The Freelance Whales are also going to benefit, as their song will be heard around the world. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Sustainable Agriculture:** The trend towards hand-grown cups of coffee highlights the opportunity for sustainable agricultural practices in the coffee industry. - **Farm-to-table:** The commercial showcases the farm-to-table movement, revealing opportunities for businesses to promote transparency and traceability in their products. - **Craftsmanship:** The emphasis on the meticulous process of preparing coffee creates opportunities for businesses to showcase the artistry and craftsmanship behind their products. ### Who This Affects Most - **Coffee:** The trend towards hand-grown cups of coffee presents opportunities for coffee producers and retailers to highlight the quality and uniqueness of their beans. - **Advertising:** The Starbucks Espresso commercial demonstrates the power of storytelling in advertising, providing opportunities for businesses to create compelling narratives for their products. - **Music:** The collaboration with Freelance Whales in the Starbucks Espresso commercial shows the potential for music artists to gain exposure and reach wider audiences through brand partnerships. ## Related on Trend Hunter - [Barista-Inspired Holiday Cup Spots](https://www.trendhunter.com/trends/drawn-together.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [50s-Style Espresso Blends](https://www.trendhunter.com/trends/first-espresso.md) - [Entertainment Industry Expansions](https://www.trendhunter.com/trends/starbucks-studio.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md) - [Exclusive Espresso Ice Creams](https://www.trendhunter.com/trends/espresso-ice-cream-pint.md) - [Professional Foodservice Coffee Beans](https://www.trendhunter.com/trends/nescaf-barista.md)