# Boosted Caffeine Starbucks Adds "Energy" To Drinks By Bianca | Published 2008-05-13 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-energy References: [starbucks](http://www.starbucks.com/retail/nutrition_beverage_detail.asp?selProducts={8a74a3fe-55a9-4d7a-9336-b3042b430f2e}&strAction=GETDEFAULT&x=15&y=0) There's coffee, there's espresso, and then there's “energy” on the menu list of additives to get you powered up at [Starbucks](https://www.trendhunter.com/trends/starbucks-iced-energy). They've added the option to enhance the caffeine in their already-stimulated beverages with [shots of +Energy](https://www.trendhunter.com/trends/nespresso-active), a combination of ginseng, guarana and B vitamins, the same ingredients you find in most energy drinks on the market today. Want to try it? Just order the “Doubleshot on Ice +Energy” next time you're going for your afternoon Starbucks pick up! By the way, for those watching their waistlines, a tall with non-fat milk weighs in at a bikini-friendly 70 calories! If you really like the feeling of caffeine jitters, I suggest a double shot in the dark (coffee with two shots of espresso) +Energy! Be sure to check out these other [energy drink alternatives](https://www.trendhunter.com/trends/monin-brilliance-energy): ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Enhanced Caffeine:** Opportunity for companies to introduce caffeine-enhancing additives to their beverages. - **Functional Beverages:** Emerging market for companies to develop and market functional beverages with added energy-boosting ingredients. - **Health-conscious Energy Drinks:** Opportunity for companies to create energy drinks that are low in calories and cater to health-conscious consumers. ### Where This Applies - **Food and Beverage Industry:** Food and beverage companies can expand their product offerings to include energy-boosting additives for coffee and other drinks. - **Energy Drink Industry:** Energy drink companies can expand their product lines to include healthier, low-calorie options with added functional ingredients. - **Fitness Industry:** Fitness companies can leverage the trend of functional, energy-boosting beverages to offer a healthier alternative to traditional energy drinks. ## Related on Trend Hunter - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Canned Energy Brews](https://www.trendhunter.com/trends/stok-cold-brew-energy.md) - [Fruity Power Drinks](https://www.trendhunter.com/trends/baya-energy.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/better-buzz-coffee-roasters.md) - [Icy Caffeinated QSR Drinks](https://www.trendhunter.com/trends/wendys-sparkling-energy-drinks.md) - [Super-Energizing Canned Coffees](https://www.trendhunter.com/trends/super-coffee-xxtra.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/bb-energy.md) - [Extra-Strength Wellness Shots](https://www.trendhunter.com/trends/energy-extra-strength.md) - [Energizing Caffeine Concentrates](https://www.trendhunter.com/trends/shott-energy.md)