# Creamy Cherry Blossom Beverages Starbucks Japan's Dessert Drink Mixes Sakura & White Chocolate By Laura McQuarrie | Published 2022-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-dessert-drink References: [soranews24](https://soranews24.com/2022/01/27/starbucks-japan-jump-starts-sakura-sweets-season-with-new-sakura-white-chocolate-with-milk-pudding/) & [suntory.co.jp](https://www.suntory.co.jp/softdrink/news/pr/article/SBF1203.html)  Sakura sweets season is being celebrated with a brand-new pudding-like cherry blossom drink from [Starbucks Japan](https://www.trendhunter.com/trends/creamy-white-chocolate) and this decadent dessert drink represents the newest addition to the brand's line of Chilled Cups. The Sakura White Chocolate with Milk Pudding is a treat that can only be found at Japanese convenience stores and unlike many of the other products from this line that are made with a focus on caffeine, this one is all about pure indulgence. The product boasts an uplifting [cherry blossom aroma](https://www.trendhunter.com/trends/sakura-pistachio-chocolat-drink) and a pudding-like texture. Dessert-inspired beverages appeal to consumers who are seeking indulgent tastes that satisfy their sense of nostalgia and Sakura White Chocolate with Milk Pudding helps to kick off the start of [cherry blossom season](https://www.trendhunter.com/trends/2026-starbucks-japan-sakura-collection) in a convenient, comforting and delicious way. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 2% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Indulgent Dessert Beverages:** As consumers increasingly seek out indulgent flavors, there is an opportunity for beverage makers to develop more dessert-inspired drinks. - **Seasonal Flavor Celebrations:** Creating limited edition drinks that celebrate seasonal flavors can generate excitement and drive sales for brands. - **Convenient Store Offerings:** Brands could explore opportunities to partner with convenience stores to increase accessibility and availability of their products. ### Industries Being Reshaped - **Food and Beverage:** Indulgent beverages and seasonal flavor celebrations are opportunities for innovation in the food and beverage industry. - **Convenience Stores:** Convenience stores could explore partnerships with brands to offer exclusive products and drive sales in the competitive retail industry. - **Hospitality:** Hotels and restaurants could incorporate seasonal flavor celebrations and dessert-inspired beverages into their menus to enhance the guest experience and differentiate themselves from competitors. ## Related on Trend Hunter - [Springtime Sakura Dessert Drinks](https://www.trendhunter.com/trends/sakura-matcha-with-sakura-jelly.md) - [Creamy White Chocolate Drinks](https://www.trendhunter.com/trends/creamy-white-chocolate.md) - [Floral Cafe Dessert Ranges](https://www.trendhunter.com/trends/starbucks-japan-cherry-blossom-collection.md) - [Springtime-Themed Cafe Drinks](https://www.trendhunter.com/trends/berry-berry-sakura-milk.md) - [Pink Cherry Blossom Beverages](https://www.trendhunter.com/trends/chocolixer-cherry-blossom-full-bloom.md) - [Florally Peachy Cafe Drinks](https://www.trendhunter.com/trends/sakura-frappuccino.md) - [Refined Cherry Blossom Beverages](https://www.trendhunter.com/trends/hanami-drinks.md) - [Refreshing Springtime Blossom Drinks](https://www.trendhunter.com/trends/starbucks-japan-sakura-saku-yo.md) - [Sweet-Sour Sakura Beverages](https://www.trendhunter.com/trends/sakura-cassis-strawberry-shiratama-frappuccino.md)