# Frothy Instant Coffees Starbucks' Crema Collection Develops a Rich Texture When Stirred By Laura McQuarrie | Published 2025-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-crema-collection References: [foodandwine](https://www.foodandwine.com/starbucks-crema-collection-premium-instant-coffee-10932466) & [athome.starbucks](https://athome.starbucks.com/products/Starbucks-Crema-Collection-Premium-Instant-Madagascar-Vanilla-Flavored)  Flavor and texture are usually at the heart of lackluster experiences with instant coffee, and Starbucks' Crema Collection Premium Instant coffee delivers decadent flavor, plus a thick froth. "Through consumer insights, [Starbucks Coffee At Home](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers) identified a need from coffee drinkers for more convenient, flavor-forward products to uplift their moods during the day, especially in the afternoon,” a Starbucks Coffee at Home spokesperson revealed to [Food & Wine](https://www.trendhunter.com/trends/starbucks-oleato). The new [Starbucks Instant](https://www.trendhunter.com/trends/starbucks-creamers) range delights with coffeehouse-inspired varieties like Salted Caramel, Madagascar Vanilla, and Molten Chocolate. These richly sensory instant coffees are crafted with 100% Arabica beans, and they're ready to be prepared hot or iced, with or without a favorite milk or milk alternative of choice, to uplevel instant coffee experiences at home and beyond. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 100% | Activity: 100% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sensory-driven Coffee Beverages:** The trend of enhancing sensory experiences in coffee opens up opportunities for creating uniquely flavored beverages that cater to consumer desire for indulgence. - **Convenient Premium Instant Products:** As demand grows for on-the-go gourmet options, premium instant products combine convenience with high-quality taste, appealing to busy lifestyles. - **Home Barista Innovations:** With consumers seeking café-quality experiences at home, innovations that mimic coffeehouse drinks present a niche for premium instant coffee products. ### Industries Being Reshaped - **Instant Beverage Industry:** The instant beverage industry is seeing a transformation with premium offerings that redefine consumer expectations and appeal to luxury-inclined palettes. - **Flavor Development Sector:** Advancements in flavor development are critical for creating irresistible indulgences in the instant coffee market, providing a competitive edge. - **Home Appliance Market:** The surge in demand for home café experiences is driving growth in the home appliance market, focusing on machines that enhance instant beverage preparation. ## Related on Trend Hunter - [Indulgent At-Home Cafe Creamers](https://www.trendhunter.com/trends/starbucks-sweet-cream-enhancers.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Cafe-Inspired Instant Coffees](https://www.trendhunter.com/trends/nescaf-gold-blend-instant-coffee.md) - [Premium QSR Instant Coffees](https://www.trendhunter.com/trends/new-kcup-options.md) - [Cafe Drink-Inspired Creamers](https://www.trendhunter.com/trends/starbucks-creamers.md) - [Cold-Stirred Foam Iced Lattes](https://www.trendhunter.com/trends/iced-latte-with-foam.md) - [Creamy Chocolate Cold Brews](https://www.trendhunter.com/trends/chocolate-cream-cold-brew.md) - [Aromatic Instant Espresso Coffees](https://www.trendhunter.com/trends/craft-instant-coffee-espresso.md)