# Rebranded Coffee Shops The Starbucks Concept Store Has Fresh New Look By Robyn Currie | Published 2009-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-concept-store References: [psfk](http://www.psfk.com/2009/11/pics-starbucks-concept-store-london.html) & [starbucks](http://www.starbucks.com) A London Starbucks concept store is attempting to take Starbucks to another level. Going back to basics with its original logo, manual espresso machines, and retro rad furniture, this is a coffee shop that is breaking the mold. Check out the gallery for images of the Starbucks Concept Store; it may be coming to a corner or mall near you. **Implications** - Manual coffee machines may or may not brew a cup of joe that is better than a machine-made one, consumers value the rarity of the service or product they are purchasing. The sparser something is, the more it's desired. When thinking about marketing a product or service, keep in mind that over-saturation can lead to your downfall. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rebranded Coffee Shops:** Traditional coffee shops are rebranding with a retro aesthetic and manual espresso machines to create a unique and desirable experience for customers. - **Back to Basics:** Businesses are returning to their original logos and simpler design elements to appeal to consumers who value authenticity and a sense of nostalgia. - **Desire for Rarity:** Consumers are increasingly drawn to products and services that are perceived as unique and exclusive, emphasizing the importance of scarcity and limited availability. ### Who This Affects Most - **Coffee Shop Industry:** Coffee shops can differentiate themselves by adopting a rebranding strategy that focuses on authenticity, manual coffee machines, and retro aesthetics. - **Marketing Industry:** Marketers can capitalize on the desire for rarity and exclusivity by creating campaigns that highlight limited availability and unique features of products or services. - **Graphic Design Industry:** Companies in the graphic design industry can assist businesses in rebranding efforts that involve returning to original logos and incorporating simpler design elements. ## Related on Trend Hunter - [Coffee-to-Go Retail Concepts](https://www.trendhunter.com/trends/caf-delice-coffee-concept.md) - [Micro-Batching Coffee Concepts](https://www.trendhunter.com/trends/in-store-coffee-concept.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Modernized Retailer Cafes](https://www.trendhunter.com/trends/ms-coffee-shop.md) - [Autonomous Coffee Stations](https://www.trendhunter.com/trends/costa-coffee-5.md) - [Convenient Order-Ahead Coffee Shops](https://www.trendhunter.com/trends/starbucks-pickup-with-amazon-go.md) - [Old-Fashioned Espresso Machines](https://www.trendhunter.com/trends/retro-modern-espresso-machine.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Bean-Shaped Coffee Makers](https://www.trendhunter.com/trends/bean-coffee-machine.md)