# Color-Changing Pride Tumblers Starbucks' Color-Changing Mugs and Tumblers Celebrate Pride By Ell Smith | Published 2020-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-colorchanging-mugs References: [narcity](https://www.narcity.com/en-ca/eat-drink/starbucks-colour-changing-cups-have-landed-in-canada-and-they-celebrate-pride-2020) & [starbucks](https://www.starbucks.ca/) Starbucks' color-changing mugs and tumblers were released ahead of Canada's Pride Month, presenting a unique vessel for coffee consumption that adds an unexpected pop of color. The concept is simple but endlessly exciting for the drinker. Pouring warm liquid will produce a different color than cold liquid, making for an ever-changing experience that's equal parts novelty and functional. What's most exciting about this collection, is the connection to Pride, boasting designs that are loud, unapologetic and colorful. One of the iterations boasts the Pride rainbow, while another features confetti. A statement from the brand spoke to the intended impact of the collection, stating "Starbucks Canada is celebrating individuality and self-expression with merchandise for every personality." Image Credit: Instagram: lizzcotterman, thegoldproject ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Color-changing Merchandise:** Incorporate color-changing technology into different types of merchandise to create a unique experience for consumers. - **Pride-inspired Products:** Create themed products specifically designed to celebrate Pride month and its associated values. - **Novelty Functionality:** Combine novelty designs with functional features to create a unique product offering that is also useful in everyday life. ### Sectors Adopting This - **Food and Beverage:** Explore the use of color-changing technology in food and beverage products to add an element of excitement and surprise for consumers. - **Fashion and Accessories:** Design and produce clothing or accessories that incorporate color-changing technology to create a unique and attention-grabbing product. - **Home Decor:** Create home decor items, such as lamps or wall art, that incorporate color-changing technology to add an interesting and dynamic element to living spaces. ## Related on Trend Hunter - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Inclusive Cafe Drinkware](https://www.trendhunter.com/trends/cold-cup-tumbler-no-filter.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Purple Studded Cold Cups](https://www.trendhunter.com/trends/purple-studded-cold-cup.md) - [Pastel-Hued Winter Tumblers](https://www.trendhunter.com/trends/shining-winter.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md)