# Convenient Bottled Coffee Drinks The Starbucks Cold & Crafted Bottled Cold Brew Coffees are Smooth By Michael Hemsworth | Published 2021-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-cold-crafted References: [brandeating](https://www.brandeating.com/2021/03/new-starbucks-cold-and-crafted-bottled-cold-brew-coffee-appears.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [starbucks](https://www.starbucks.com) Premium coffee just got a whole lot easier and more convenient to access thanks to the launch of the [Starbucks](https://www.trendhunter.com/trends/iced-coffee-products) Cold & Crafted bottled cold brew coffees that are arriving on store shelves now. The drinks are achieved with a lightly sweetened coffee that comes in three flavor options including Coffee with a Splash of Milk & Mocha, Coffee with a Splash of milk & Vanilla and Coffee Sweetened Black. Each of the coffee drinks come in 11-fluid-ounce bottles with less than 100-calories each. The Starbucks Cold & Crafted bottled cold brew coffees are priced at less than $3 each and help to make [premium coffee more accessible](https://www.trendhunter.com/trends/premium-canned-lattes) amongst consumers who lead fast-paced lifestyles that don't include cafe visits. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 29% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Convenient Bottled Coffee:** There is an opportunity for companies to innovate in the area of convenient and accessible bottled coffee products. - **Low Calorie Coffee:** Businesses can find ways to offer low calorie coffee drinks while maintaining flavor and quality. - **Sweetened Coffee:** There is a growing demand for sweetened coffee drinks that use natural or low-calorie sweeteners. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the development of convenient and low-calorie coffee drinks to meet the demand of busy consumers. - **Convenience Store Industry:** Convenience stores can capitalize on the demand for quick and easy coffee drinks by offering a variety of options, including low calorie and sweetened drinks. - **Retail Industry:** Retailers can offer a curated selection of convenient bottled coffee products alongside their existing lineup of coffee offerings. ## Related on Trend Hunter - [Iced Cafe Brand Coffees](https://www.trendhunter.com/trends/iced-coffee-products.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Cappuccino-Inspired Cold Brews](https://www.trendhunter.com/trends/stk-cold-brew-cappuccino.md) - [Ready-to-Drink Carton-Packed Coffees](https://www.trendhunter.com/trends/starbucks-chilled-coffee.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Ready-to-Pour Cold Cafe Lattes](https://www.trendhunter.com/trends/starbucks-multiserve.md) - [Convenient Cafe RTD Beverages](https://www.trendhunter.com/trends/starbucks-readytodrink-range.md) - [Ready-to-Drink Blended Coffees](https://www.trendhunter.com/trends/frappuccino-mini-chilled-coffee.md) - [Espresso-Based Cold Brews](https://www.trendhunter.com/trends/espresso-blend-cold-brew.md)