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# Coffee for Your Garden
Starbucks Pushes Coffee for Your Plants

By jelalyn | Published 2007-12-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-coffee-for-your-plants-grounds-for-your-garden
References: [epa.gov](http://www.epa.gov/epaoswer/osw/conserve/2004news/04-star.htm)

It's no longer just your tastebuds that can enjoy the [Starbucks](https://www.trendhunter.com/trends/free-coffee-promotions) experience; now your garden can take part in its enriching experience. Starbucks developed "Grounds For Your Garden", a program that reuses coffee grounds for composting.

The famous coffee company offers [complimentary bags of coffee ground waste](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together) to customers, parks, schools and nurseries as an initiative for waste reduction. Coffee grounds make up the heaviest portion of waste in Starbucks.

 The free coffee grounds are packed in [recycled bags](https://www.trendhunter.com/trends/craft-instant-coffee) and are offered on a first-come, first-served basis to customers.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 39% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Sustainable Waste Management:** Starbucks' initiative to reuse coffee grounds for composting highlights the trend of sustainable waste management.
- **Brand-environment Collaboration:** Starbucks' partnership with customers, parks, schools, and nurseries showcases the trend of brand-environment collaboration.
- **Circular Economy:** Starbucks' reuse of coffee grounds in composting aligns with the trend of promoting a circular economy.

### Who This Affects Most

- **Coffee Industry:** The coffee industry can explore opportunities to repurpose coffee byproducts and create sustainable initiatives.
- **Waste Management Industry:** The waste management industry can adopt innovative strategies like composting coffee grounds to reduce organic waste.
- **Environmental Services Industry:** The environmental services industry can benefit from partnerships with brands like Starbucks to develop sustainable waste reduction programs.

## Related on Trend Hunter

- [Home-Compostable Coffee Cups](https://www.trendhunter.com/trends/home-compostable-coffee-cups.md)
- [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md)
- [Compostable Single-Serve Coffee Packs](https://www.trendhunter.com/trends/compostable-singleserve-coffee.md)
- [Chickpea-Based Ground Coffees](https://www.trendhunter.com/trends/coffee-free-coffee-1.md)
- [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md)
- [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md)
- [Coffee Grounds-Made Home Accessories](https://www.trendhunter.com/trends/coffee-grounds-as-material.md)
- [Sweet Potato-Powered Cafes](https://www.trendhunter.com/trends/starbucks-and-kirishima-shuzo.md)
- [Collaboration Coffee Capsule Collections](https://www.trendhunter.com/trends/houseplant-coffee-by-cometeer.md)
