# Springtime Coffee Cups These New Starbucks Coffee Cups Add Cheer to the Season By Laura McQuarrie | Published 2017-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-coffee-cup References: [thedieline](http://www.thedieline.com/blog/2017/3/9/leave-winter-gloom-behind-with-starbucks-new-spring-cups) & [starbucks](https://www.starbucks.com/) [Starbucks](https://www.trendhunter.com/trends/magnolia-flower-tumbler) is known for its [iconic red Starbucks coffee cup designs](https://www.trendhunter.com/trends/bright-holiday) that are released around the holiday season at the end of the year, but it is now launching a new to-go packaging collection that takes cues from spring. The new Starbucks coffee cups adopt [light pastel colors](https://www.trendhunter.com/trends/shining-winter) and boast charming hand-drawn illustrations to lift the spirits of coffee lovers, especially after the bleak, colorless winter months. As Starbucks says: "there’s nothing quite like those first few bursts of color that indicate the arrival of springtime." These limited-edition coffee cups will be rolled out nationwide in the coming week. They will also boast interactive features, with a plain white circle on which consumers are invited to add their own cheery designs. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Spring-inspired Coffee Cup Designs:** The trend of incorporating light pastel colors and hand-drawn illustrations in coffee cup designs can provide opportunities for brands to uplift the spirits of customers during seasonal transitions. - **Interactive To-go Packaging:** The trend of incorporating interactive elements in to-go packaging, such as providing consumers with a blank canvas to add their own designs, allows for increased customer engagement and personalization. - **Seasonal Limited-edition Releases:** The trend of launching limited-edition coffee cups that align with the changing seasons offers brands the chance to create buzz and excitement among consumers, driving increased sales and customer loyalty. ### Sectors Adopting This - **Coffee Retail:** The coffee retail industry can capitalize on the trend of incorporating spring-inspired coffee cup designs to enhance the overall customer experience and differentiate themselves from competitors. - **Packaging:** The packaging industry can take advantage of the trend of interactive to-go packaging by offering innovative solutions that enable brands to provide unique and engaging experiences for their customers. - **Retail and Consumer Goods:** The retail and consumer goods industry can tap into the trend of seasonal limited-edition releases to create a sense of urgency and exclusivity, driving consumer demand and generating incremental revenue. ## Related on Trend Hunter - [Spring-Ready Floral Tumblers](https://www.trendhunter.com/trends/magnolia-flower-tumbler.md) - [Springtime Cafe-Inspired Coffee Products](https://www.trendhunter.com/trends/starbucks-spring-grocery-range.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Pastel-Hued Springtime Cafe Products](https://www.trendhunter.com/trends/sakura-collection.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md) - [Stylish Iridescent Coffee Carriers](https://www.trendhunter.com/trends/costa-coffee-spring-merchandise.md) - [Festive Ready-to-Drink Coffees](https://www.trendhunter.com/trends/starbucks-readytodrink.md) - [Floral Cafe Dessert Ranges](https://www.trendhunter.com/trends/starbucks-japan-cherry-blossom-collection.md)