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# Prepackaged Cafe Dessert Drinks
The Starbucks Chocolate Hazelnut Banana Crepe is Brunch-Inspired

By Michael Hemsworth | Published 2020-05-18 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-chocolate-hazelnut-banana-crepe
References: [soranews24](https://soranews24.com/2020/05/18/starbucks-japan-serves-up-drinkable-banana-crepes)

The [Starbucks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino) [Chocolate](https://www.trendhunter.com/trends/footballthemed-pastry-treats) Hazelnut Banana Crepe is a new prepackaged drink from the cafe brand in Japan that will offer consumers a sweet treat to enjoy as many storefronts stay closed to curb the spread of COVID-[19](https://www.trendhunter.com/trends/19-crimes-tempranillo). The drink boasts a creamy profile that is indulgently flavored like banana crepes with topping of chocolate and hazelnuts as a finishing touch. The drink has a slightly textured profile thanks to a serving of crushed almonds in the mix that give it a bit more balance as an indulgent beverage that's perfect as a treat.

The Starbucks Chocolate Hazelnut Banana Crepe drink is available exclusively at convenience stores at the low-cost price point of 230 yen ($2.15) each and comes packaged in a domed container complete with a straw.

Image Credit: ©SoraNews24

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 54% | Activity: 70% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Prepackaged Cafe Dessert Drinks:** The trend of prepackaged cafe dessert drinks provides a convenient and indulgent treat for consumers, especially during the COVID-19 pandemic.
- **Brunch-inspired Beverages:** The trend of brunch-inspired beverages offers consumers unique and flavorful drink options that can be enjoyed at any time of the day.
- **Convenience Store Beverages:** The trend of beverages available exclusively at convenience stores taps into the demand for on-the-go, affordable, and easily accessible refreshments.

### Sectors Adopting This

- **Cafes:** Cafes can explore innovative ways to package and sell their signature dessert drinks, targeting both in-store and retail distribution channels.
- **Food and Beverage Retail:** The food and beverage retail industry has an opportunity to expand their offerings by stocking prepackaged cafe dessert drinks, attracting customers looking for convenient treats.
- **Convenience Stores:** Convenience stores can capitalize on the trend of offering exclusive beverages, partnering with popular cafe brands to attract customers and boost sales.

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