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# Cellular Coffee Payments
Starbucks Card Mobile App Lets You Pay With Your Phone

By Summer Luu | Published 2011-01-21 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-card-mobile
References: [mashable](http://mashable.com/2011/01/18/starbucks-mobile-payments/) & [itunes.apple](http://itunes.apple.com/us/app/starbucks-card-mobile/id331379009?mt=8#)

The new Starbucks Card Mobile App has you covered when you don't have enough change to pay for a cup of joe. For coffee-lovers, this is breaking news as Starbucks has just recently announced that nearly 6,800 US stores will be accepting mobile payments.

iPhone, iPod Touch and Blackberry-users will be able to pay with the app's virtual tender by simply pressing the "Touch to Pay" screen button. The phone must be held under the retail scanner and voila, your java is paid for in just one click. With the Starbucks Card Mobile App, I can now leave my clunky wallet at home.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 37% | Activity: 18% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Mobile Payment Integration:** Businesses could integrate similar mobile payment features into their existing apps to provide seamless transactions for their customers.
- **Virtual Wallets:** The rise of virtual wallets could disrupt traditional methods of payment and encourage businesses to offer more mobile payment options for their customers.
- **Contactless Payment:** Businesses could explore contactless payment methods to reduce the need for physical cash or cards, and provide a more efficient and convenient payment experience for their customers.

### Who This Affects Most

- **Retail:** Retailers could offer mobile payment options to provide a more convenient and efficient shopping experience for their customers.
- **Food and Beverage:** The food and beverage industry could explore mobile payment options to streamline transactions and reduce wait times for customers.
- **Financial Services:** Financial services companies could develop virtual wallet platforms to compete with existing payment methods and meet the growing demand for mobile payments.

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