# Social Media Coffee Gifts The Starbucks Card eGift Program is for Any Occasion By Summer Luu | Published 2011-01-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-card-egift References: [mashable](http://mashable.com/2011/01/25/starbucks-card-egift/) & [starbucks](https://www.starbucks.com/shop/card/egift) Just in time for Valentine's Day, the [Starbucks](https://www.trendhunter.com/trends/starbucks-valentines-day-merch) Card eGift program won't just get people thinking about this upcoming occasion, it'll get them participating in it. The new [digital gift card](https://www.trendhunter.com/trends/digital-gift-card) makes it easier to treat someone out to a tasty warm beverage. I have to admit, when I need a last minute gift I always hop into this coffee shop. The Starbucks Card eGift recognizes this experience and provides a convenient alternative for online shoppers in offering an eCard for different occasions. They can be sent through email or [Facebook](https://www.trendhunter.com/trends/2024-starbucks-blend). I love its new way of gifting! Does it count if i send it to myself? ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Digital Gift Cards:** The Starbucks Card eGift program highlights the trend of using digital gift cards for convenient and quick gifting. - **Online Shopping:** The eGift program emphasizes the trend of online shopping by providing an alternative for online shoppers to purchase and send gift cards. - **Social Media Gifting:** The option to send eGifts through email or Facebook taps into the trend of social media gifting, where people can share gifts and experiences with their friends and family online. ### Industries Being Reshaped - **Retail:** The retail industry can adopt digital gift card programs like the Starbucks Card eGift program to enhance the online shopping experience and attract more customers. - **E-commerce:** E-commerce platforms and online retailers can incorporate digital gift card options to facilitate easy gifting for their customers. - **Social Media Marketing:** The social media marketing industry can explore ways to integrate gifting features into platforms like Facebook, providing users with more interactive and personalized gifting experiences. ## Related on Trend Hunter - [Valentine's Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-valentines-day-merch.md) - [Digital Gifting Platforms](https://www.trendhunter.com/trends/digital-gifting-platform.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Mother's Day Cafe Promotions](https://www.trendhunter.com/trends/starbucks-mothers-day.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Romantic Branded Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-collection.md) - [Gifting-Ready Cafe Merch Lines](https://www.trendhunter.com/trends/starbucks-holiday-merchandise.md) - [Valentine's-Ready Personalized Gifts](https://www.trendhunter.com/trends/wolt.md)