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# QSR Pandemic Reopenings
Starbucks Canada Reopens Stores with Consumer Safety in Mind

By Grace Mahas | Published 2020-05-28 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/starbucks-canada-2020
References: [stories.starbucks](https://stories.starbucks.ca/en/stories/2020/starbucks-canada-prioritizes-safety-as-it-resumes-store-operations/) & [stories.starbucks](https://stories.starbucks.ca/en/stories/2020/starbucks-canada-prioritizes-safety-as-it-resumes-store-operations/)

[Starbucks Canada](https://www.trendhunter.com/trends/2024-holiday-drinkware) recently announced plans to resume operations in many stores across the country by the end of May and states that consumer safety is a top priority for the iconic brand. The brand implemented a new Gran-and-Go service that minimizes contact between staff and employees to reduce the risk of spreading germs.

Starbucks Canada is also implementing new safety measures in accordance with the recommendation of the [Public Health Agency of Canada](https://www.trendhunter.com/trends/alta-partners-with-public-school), provincial governments, and safety experts. Staff will be provided with personal protective equipment including gloves and facial masks and each barista will complete a check-in procedure (such as temperature checks and a questionnaire) at the beginning of each shift to ensure they are able to safely work.

Image Credit: CONNOR SURDI, Starbucks Canada

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 64% | Activity: 65% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Contactless Service:** Starbucks Canada's Gran-and-Go service is a prime example of contactless service that minimizes contact between staff and customers, presenting an opportunity for other Quick Service Restaurants (QSRs) to adopt similar strategies.
- **Enhanced Safety Measures:** The implementation of personal protective equipment and check-in procedures for staff at Starbucks Canada presents an opportunity for other industries, such as retail and hospitality, to enhance safety measures for their employees and customers.
- **Guidance From Health Authorities:** Starbucks Canada's adherence to the recommendations of health authorities presents an opportunity for various industries, including food and beverage, to follow similar guidelines to prioritize consumer safety.

### Who This Affects Most

- **Quick Service Restaurants (qsrs):** QSRs can explore the adoption of contactless service to minimize contact between staff and customers, providing a safer dining experience.
- **Retail:** Retail businesses can consider implementing personal protective equipment and check-in procedures to ensure the safety of their employees and customers.
- **Hospitality:** The hospitality industry can benefit from adopting enhanced safety measures, such as providing personal protective equipment and implementing check-in procedures, to prioritize the well-being of guests and employees.

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